# Aravind R. > Product Design Architect at SonicWall Location: Manteca, California, United States Profile: https://flows.cv/aravindr Strategic product design leader with deep experience shaping enterprise and platform experiences in cybersecurity and complex technology domains. Specializes in defining coherent design direction across multi-product ecosystems, aligning user needs with business outcomes, and elevating design quality at scale. Experienced in leading cross-functional collaboration with product and engineering teams to influence problem framing, define shared experience frameworks, and drive adoption of design systems and consistent interaction patterns. Passionate about architecting solutions that simplify complexity, deliver clarity to users, and enable organizations to scale design thinking and execution. Brings a blend of design leadership, systems thinking, operational rigor, and mentorship—focused on building resilient, adaptable design practices that support long-term product strategy and measurable outcomes. ## Work Experience ### Product Design Architect @ SonicWall Jan 2025 – Present | Milpitas, California, United States Leading platform design strategy across SonicWall’s cybersecurity products, with responsibility for experience coherence, design quality, and long-term scalability. Driving platform-level design direction, including unified navigation, identity and tenancy models, shared services, and core admin experiences used by MSPs, partners, and enterprise customers. Partnering closely with product and engineering leadership to shape problem framing, align roadmaps, and ensure design decisions balance user needs with business outcomes. Championing design system adoption, elevating design quality through reviews and mentorship, and establishing processes that improve design velocity, consistency, and cross-team decision-making. ### Product Designer @ Productiv Jan 2021 – Jan 2026 | Palo Alto, California, United States - Spearheaded design initiatives, collaborating with cross-functional teams, including Chief Product Officer, Product Managers, and Engineering Leads, to drive business growth and improve user experience. • Designed a comprehensive procurement solution enabling customers to automate contract renewals resulting in a 20% increase in ARR within 6 months of release. • Redesigned the application to align with new brand guidelines, created a new design system, enhancing the overall user experience and visual identity, leading to a significant improvement in Net Promoter Score (NPS) from -5 to +14. • Developed and released multiple UX enhancements, streamlining user workflows and improving overall experience, Online contract editor for real-time SaaS contract attribute editing, Form builder tool for capturing structured information from service requestors, Service request hub providing a single interface for employees to request services and software ### Senior User Experience Designer @ Apple Jan 2014 – Jan 2026 | San Francisco Bay Area - Designed a campaign management application which enables user to better optimize campaigns to increase campaign conversion via data analysis and ML. - Designed AI/ML based transaction reconciliation system, used to automatically enable creation of Sales accounts based on Unique transactional data. System is designed to interpret Data analyst decisions on transactions records and learn from that behavior to automatically tag transaction records. - Designed Events management application to be used by multiple teams in apple to create, manage and host events. Includes Web portal and mobile apps for Event attendees and Hosts. Initial designed for one specific group of Apple, successfully has grown to be used by 40+ groups within Apple. - Led design team for creating design system to used across all applications of Sales group of applications, to ensure design consistency, reduce development effort via building a associated component library for the design system. Interacted with developers and reviewed all components for adherence to Apple design/Accessibility standards - Designed numerous Web, macOS & iOS based enterprise applications for Sales & Business Intelligence groups of Apple, enabling them overcome challenges in their daily activities. Such as Help desk request system, Contact center dashboard, Contact center data catalog, Survey management tool, Mailer design tool. - Managing a team of 4 designers, responsible for delivery quality, time, schedule management and mentoring them. - Design of App icons, logos for multiple applications and icons sets for applications. ### UX Manager @ Exilant Jan 2013 – Jan 2014 - Successfully won a client project by unique thought process of including gamification concepts to Design a Go Green application for Apple to encourage employees to make small lifestyle changes to reduce Global carbon footprint. - Developed a iPad banking application for our banking client, including innovative features such as automatic transaction tagging, Remote check deposit, Blocking lost cards and Walking directions to nearest ATM. - Managed 20 member UX practice, responsible for delivery management, responding to RFPS, Presentation of our services to potential clients and customer acquisition. - Led initiative to redesign companies intranet, to enhance productivity of the employees. Envisioned and developed an intuitive employee onboarding application, addressing immediate needs for new joinees. ### Lead Designer @ Tata Elxsi Jan 2012 – Jan 2013 | Bangalore -Lead team to design and develop gesture based car infotainment system for our premium automotive client. The infotainment system used leap cameras to enable drivers to interact with the system via gestures, without having to take their eyes off the road. -Managed visual design for car console design for our client to be displayed in CES of 2013. This was futuristic design of car infotainment system using flash animation. -Responsible for managing 15 member team of designers, UX researchers, IX designers. Act as a liaison between clients and internal design team to facilitate requirements gathering, design deliverables, quality assurance and overall project management. -Billings, resource scheduling and vendor management were also part of my portfolio.Providing strategic guidance and innovative ideas for key projects. ### Information Architect @ Mphasis Jan 2010 – Jan 2012 - Designed a online application for HP virtual print center, for consumers to order custom print of stationery by choosing specific paper dimensions, quality, binding and other configurations available. - Designed and Zigbee based ECG monitoring app for doctors, enabling them to generate and view ECG reports of their patients remotely. -Designed an Consumer banking portal for Keybank, for applying loans and checking status of loan. I was responsible to work on multiple client projects, synthesize stakeholder requirements into measurable design directives and manage end to end UX activities of the project - Conduct user research via primary/secondary data gathering methods, propose design solutions via low-high fidelity wire framing, liaison with visual designers and developers during product development. ### User Experience Lead @ SLK Software services Jan 2007 – Jan 2010 - Redesigned company intranet to enhance productivity of employees and enable faster communication channel between company and employees. - Designed and interactive game for kids on basics of money and importance of saving and banking. - Designed an flash based interactive app for financial need assessment, help users forecast their savings and expenses and the need to invest. - Designed and maintained monthly release of company newsletter, including designing coverage themes. - As COE lead , I was responsible to oversee all usability related deliverables, activities within the company across multiple projects. Responsible for managing 8 member team of designers, developers and information architects. ### Web Designer @ Spice Telecom Jan 2005 – Jan 2007 | Bangalore - Manage of Customer care intranet portal, ensure timely update to new tariffs and marketing offers. - Redesigned the intranet portal to adhere to new branding guidelines ### Lecturer @ Acharya Institute of Technology Jan 2004 – Jan 2005 | Bangalore ## Education ### Master of Technology (MTech) in Computer applications in Industrial Drives MS Ramaiah Institute of Technology ### Certified Usability Analyst (CUA) Human factor International ### BE in Electronic & Communication Visvesvaraya Technological University ## Contact & Social - LinkedIn: https://linkedin.com/in/aravindrangaswamy - Portfolio: https://www.aravindrswamy.com --- Source: https://flows.cv/aravindr JSON Resume: https://flows.cv/aravindr/resume.json Last updated: 2026-04-13