Proven Recent Success:
✅= Scaled user base 10 K → 2Million (+9,900 %) in 11 months through a product‑led, content‑first playbook that blended TikTok‑style shorts with in‑app referral loops.
✅= Dropped CPI from $2.10 to $0.06 (‑97 %) by redesigning ad creatives with motion‑graphic hooks and automating micro‑influencer UGC at scale.
✅= Drove 35 K+ DAU and pushed the app to #22 Education (Google Play, WW) by pairing retention‑focused push/WhatsApp sequences with gamified onboarding.
✅= Architected a 50 M‑view YouTube Shorts funnel (20 videos/mo) that delivered $0.02 CAC and a 10 % MoM free‑to‑paid conversion rate.
✅= Led a cross‑functional pod of design, data & performance (6 people) and personally produced UI motion assets that lifted landing‑page CVR +38 %.
✅= Managed $250 K paid budget across Google UAC, Meta, and programmatic; optimised ROAS via real‑time LTV modelling and creative fatigue dashboards.
✅= Built the analytics stack (Mixpanel ) and instituted weekly growth experiments (A/B & multivariate) hitting a win‑rate of 27 %.
✅= Tooling & Skills: Growth marketing, performance media, SEO/ASO, content strategy, product analytics, Figma, After Effects, N8N automation.