Established design system foundations (tokens, components, patterns) aligned with new branding and long-term product growth.

Introduced a structured UX process, improving alignment between product, design, and engineering teams.

Created design specifications and documentation to reduce handoff friction and implementation - risk.

Conducted user research (interviews, card sorting, usability testing) to validate product decisions and improve information architecture.

Redesigned the sellers’ app, improving scalability and usability while ensuring consistent implementation of a React-based Design System.

Used GA4 funnels and event tracking to support data-informed design decisions.

Built and maintained a cross-platform Design System (mobile, web, ATM) in Figma.

Led usability testing and iterative improvements for the mobile banking app (v7.0), enhancing user flows and accessibility.

Contributed to the evolution of an AngularJS platform using Atomic Design and BEM.

Translated user testing insights into actionable product improvements.