# Ariel Colque Herrera

> UX Designer & Growth | Product Designer

Location: Bolivia, Bolivia
Profile: https://flows.cv/arielcolqueherrera

I’m a UX/UI Designer from Bolivia with 4 years of experience designing digital products across B2B and B2C channels, including commerce, banking, and technology. I specialize in user research, Design Systems, and scalable UI design for web and mobile platforms. My work includes improving usability through interviews, card sorting, and usability testing, as well as aligning business, design, and development teams with clear technical documentation. I’ve redesigned apps and internal tools to enhance information architecture, accessibility, and customer satisfaction, while ensuring consistency through Design Systems implemented in React and Figma. My background bridges UX strategy, UI design, and technical delivery, helping organizations build user-centered, efficient, and scalable digital experiences.

## Work Experience
### UX Designer @ VENZA
Jan 2025 – Present | United States
- Defined the information architecture and UX foundations for a new SaaS platform, enabling scalable and future-ready implementation.

- Established design system foundations (tokens, components, patterns) aligned with new branding and long-term product growth.

- Introduced a structured UX process, improving alignment between product, design, and engineering teams.

- Created design specifications and documentation to reduce handoff friction and implementation - risk.

### UX Designer @ Embol S.A.
Jan 2024 – Jan 2025 | Bolivia
- Led end-to-end UX for B2B digital products used by small and mid-sized retailers across Bolivia and Chile.

- Conducted user research (interviews, card sorting, usability testing) to validate product decisions and improve information architecture.

- Redesigned the sellers’ app, improving scalability and usability while ensuring consistent implementation of a React-based Design System.

-Used GA4 funnels and event tracking to support data-informed design decisions.

### UX Analyst @ Banco Nacional de Bolivia S.A.
Jan 2023 – Jan 2024 | La Paz, Bolivia
- Introduced a structured UX process, improving collaboration and alignment between design, development, and business teams.

- Built and maintained a cross-platform Design System (mobile, web, ATM) in Figma.

- Led usability testing and iterative improvements for the mobile banking app (v7.0), enhancing user flows and accessibility.

### UX Engineer @ iZi Soluciones Digitales S.A.
Jan 2022 – Jan 2022 | La Paz, Bolivia
- Bridged design and front-end development to ensure consistency and faster implementation.

- Contributed to the evolution of an AngularJS platform using Atomic Design and BEM.

- Translated user testing insights into actionable product improvements.

### Lead Web Designer @ Universidad Católica Boliviana
Jan 2022 – Jan 2022 | Bolivia
I led a small group of web developers and designers in creating the website for the major of system's engineering based on the information given by the director and student's group of the same field.

### Web Developer @ Centro Boliviano Americano
Jan 2021 – Jan 2021 | La Paz, Bolivia


## Education
### Engineer's degree in Systems Engineering
Universidad Católica Boliviana

### Tecnicatura
CBA SANTA CRUZ - CENTRO BOLIVIANO AMERICANO

### Tecnicatura
CBA SANTA CRUZ - CENTRO BOLIVIANO AMERICANO


## Contact & Social
- LinkedIn: https://linkedin.com/in/ariel-colque-herrera-447b601b9
- Portfolio: https://arielcolqueh.com

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Source: https://flows.cv/arielcolqueherrera
JSON Resume: https://flows.cv/arielcolqueherrera/resume.json
Last updated: 2026-03-31