• Unifying a legacy platform and design system into a seamless experience across a larger suite of three applications serving thousands of users, ensuring consistency while anticipating distinct user needs.

• Directing a lean, high-performing design team of three, overseeing four core applications and balancing competing priorities while maintaining delivery quality and alignment with product goals.

• Collaborating with product management, executive leadership, engineering, and sales/customer success to align roadmap priorities with customer needs, ensuring design solutions supported both business growth and user adoption.

• Partnering with design leadership to define and implement a modern design system adopted across all applications, improving visual consistency and usability.

• Overseeing user research and workflow redesigns that modernized core application experiences, reducing task completion time and positioning the suite as a competitive leader within the industry.

• Evangelizing updated design processes across the broader tech org, achieving organization-wide adoption and reducing design-to-development cycle times.

• Advocating for and supporting the design team during organizational change, improving morale and retention while elevating visibility of design within the company.

• Directed a growing team of designers to unify the UI/UX of a three-application suite, creating a consistent, scalable experience for thousands of active users.

• Formulated a forward-looking UX strategy in collaboration with executives, engineering, product, marketing, branding, and sales, aligning user-experience goals with business growth targets.

• Defined and enforced design standards, prioritization frameworks, and delivery practices, increasing design-to-development predictability and laying the groundwork for the enterprise-wide design system later implemented at the Director level.

• Acted as a key partner to senior leadership, championing user-centered design in strategic planning and positioning the design function as a driver of revenue and customer retention.

• Generated and led a full-scale UI/UX redesign in partnership with the Co-Founder, CTO, and product directors, aligning design vision with business strategy and engineering constraints.

• Defined information architecture and delivered a comprehensive design system optimized for developer implementation, increasing build efficiency and cutting rework in QA.

• Established design ops practices—component governance, design-to-dev QA, and feedback loops—improving design fidelity in development and accelerating release cycles.

• Acted as a bridge between Product, Engineering, and Leadership, evangelizing modern UX standards and preparing the organization for a scalable design practice later formalized at the Director level.

• Launched and scaled AdTheorent’s first in-house UX/Product Design function, recruiting and mentoring a small team that increased design capacity by 200% in the first year.

• Defined company-wide brand guidelines and a reusable design library, laying the foundation for a scalable design system to be adopted platform-wide, cutting interface inconsistency by 40%.

• Led a platform-wide redesign of AdTheorent’s legacy UI/UX, streamlining workflows and improving task completion speed, while partnering with Product and Engineering to ensure smooth delivery.

• Redesigned ~30% of the software in the first six months while launching new functionality, accelerating product modernization and contributing to a 15% increase in feature adoption.

• Designed, launched, and maintained five community-facing websites, improving access to information and services for 25K+ residents and staff.

• Researched and analyzed employee and resident journeys through interviews, brainstorming sessions, and data review, translating insights into strategies that enhanced day-to-day experiences.

• Produced branded graphics, copy, and presentation materials that elevated internal and external communications, strengthening stakeholder engagement and brand consistency.

• Partnered with operations and leadership teams to align digital touchpoints with organizational goals, laying the groundwork for an experience-centered approach.