Experience
2025 — Now
2025 — Now
• Unifying a legacy platform and design system into a seamless experience across a larger suite of three applications serving thousands of users, ensuring consistency while anticipating distinct user needs.
• Directing a lean, high-performing design team of three, overseeing four core applications and balancing competing priorities while maintaining delivery quality and alignment with product goals.
• Collaborating with product management, executive leadership, engineering, and sales/customer success to align roadmap priorities with customer needs, ensuring design solutions supported both business growth and user adoption.
• Partnering with design leadership to define and implement a modern design system adopted across all applications, improving visual consistency and usability.
• Overseeing user research and workflow redesigns that modernized core application experiences, reducing task completion time and positioning the suite as a competitive leader within the industry.
• Evangelizing updated design processes across the broader tech org, achieving organization-wide adoption and reducing design-to-development cycle times.
• Advocating for and supporting the design team during organizational change, improving morale and retention while elevating visibility of design within the company.
2024 — 2024
• Directed a growing team of designers to unify the UI/UX of a three-application suite, creating a consistent, scalable experience for thousands of active users.
• Formulated a forward-looking UX strategy in collaboration with executives, engineering, product, marketing, branding, and sales, aligning user-experience goals with business growth targets.
• Defined and enforced design standards, prioritization frameworks, and delivery practices, increasing design-to-development predictability and laying the groundwork for the enterprise-wide design system later implemented at the Director level.
• Acted as a key partner to senior leadership, championing user-centered design in strategic planning and positioning the design function as a driver of revenue and customer retention.
2023 — 2024
2023 — 2024
• Generated and led a full-scale UI/UX redesign in partnership with the Co-Founder, CTO, and product directors, aligning design vision with business strategy and engineering constraints.
• Defined information architecture and delivered a comprehensive design system optimized for developer implementation, increasing build efficiency and cutting rework in QA.
• Established design ops practices—component governance, design-to-dev QA, and feedback loops—improving design fidelity in development and accelerating release cycles.
• Acted as a bridge between Product, Engineering, and Leadership, evangelizing modern UX standards and preparing the organization for a scalable design practice later formalized at the Director level.
2021 — 2023
2021 — 2023
• Launched and scaled AdTheorent’s first in-house UX/Product Design function, recruiting and mentoring a small team that increased design capacity by 200% in the first year.
• Defined company-wide brand guidelines and a reusable design library, laying the foundation for a scalable design system to be adopted platform-wide, cutting interface inconsistency by 40%.
• Led a platform-wide redesign of AdTheorent’s legacy UI/UX, streamlining workflows and improving task completion speed, while partnering with Product and Engineering to ensure smooth delivery.
• Redesigned ~30% of the software in the first six months while launching new functionality, accelerating product modernization and contributing to a 15% increase in feature adoption.
2020 — 2022
San Francisco Bay Area
• Designed, launched, and maintained five community-facing websites, improving access to information and services for 25K+ residents and staff.
• Researched and analyzed employee and resident journeys through interviews, brainstorming sessions, and data review, translating insights into strategies that enhanced day-to-day experiences.
• Produced branded graphics, copy, and presentation materials that elevated internal and external communications, strengthening stakeholder engagement and brand consistency.
• Partnered with operations and leadership teams to align digital touchpoints with organizational goals, laying the groundwork for an experience-centered approach.
Education
University of California, Berkeley
Bachelor of Arts (B.A.)
Saint Mary's College of California
Master's Degree
Academy of Art University
None
Las Lomas High