Conducted research, facilitated design thinking, and crafted UX and visual 
solutions for various clients, enhancing customer engagement and improving communication clarity

• Led end-to-end development of UX/UI features and improvements across six consumer rewards platforms, ensuring consistency across web and native experiences while aligning with strategic initiatives.

• Prototyped UI animation, using storytelling through design to enhance in-app experiences and increase user engagement.

• Mapped e-commerce user flows, optimizing the customer journey to decrease drop-off rates and increase conversion rates.

• Collaborated in feedback sessions, continuously refining design solutions within an Agile environment, iterating to meet both business and user needs.

• Conducted market and UX research both independently and collaboratively, 
identifying appropriate research methods, closing knowledge gaps, and capitalizing on strategic opportunities.

• Considered the full ecosystem of the product across web and native, building a consistent experience across platforms.

• Developed a nuanced understanding of business goals and contributed to the long-term product roadmap, integrating new features and enhancements that aligned 
with the product vision and strategy.

• Iterated and expanded Kiddom’s visual brand identity, further defining the brand’s point of view and enhancing the impact of its visual language.

• Mentored and guided junior product designers, nurturing their development in essential skills, such as design principles, UX design, and project management.

• Led the product design of an enterprise platform for broadcasting clients (BBC, ABC), utilizing intuitive and visually appealing design to empower producers to schedule and run custom, branded second screen experiences, resulting in increased client satisfaction and improved campaign execution efficiency.

• Spearheaded the company’s website redesign, distilling and repackaging Telescope’s complex clarifying Telescope’s value proposition to clients by seamlessly connecting services to case studies and vice versa.

• Collaborated cross-functionally with clients, digital producers, app developers, and software engineers from concept to launch.