Leading Growth for Robinhood Mobile app

• Lead Monetization & Sharing design team in Growth

• Responsible for strategy and execution on plans pages, checkout experiences, trials journey and churn

Design lead on online buying experience.

• Increase test drive booking conversions by 12% by optimizing funnel

• Designed a SMS communication solution that decreased same-day appointment cancellations by 34%

• Worked on optimizing search functionality and increased engagement on search results

• Launched a successful 'buy online' mode on the website - 4% of sales a week resulting in decrease of cost per sale by 5%

• Recently led redesign of a consumer appointment scheduler driving conversions up 34% and reducing average times by 42%.

Live product in pilot: https://www.hudiburgtoyota.com/service/schedule-service/

• Leading A/B testing efforts by creating hypothesis and building strategies for success metrics

• Designed tablet POS payment systems for tablet solutions

• Worked on call center CRM solutions