Authored 4 Confluence pages detailing high-priority personas in depth

Identified necessary information to capture for each persona through discussions with target audience

Conducted 20+ interviews with employees across departments to learn about customers

Utilized employee customer interactions to inform personas

Leveraged empathy mappings to fully understand customers and expose less obvious personas

Analyzed and compiled responses across interviews to create each persona

Presented personas to entire department

Created customer-facing onboarding documentation for said tool

Organized prioritization of features from a customer perspective

Outlined release schedule based on engineering constraints and feature priorities

Designed GUI to create more streamlined product