# Armando Affonso > Product Design at StubHub | Design Mentor & Advisor Location: New York City Metropolitan Area, United States Profile: https://flows.cv/armandoaffonso I'm a design leader with over 15 years of experience in UX and product design, leading the end-to-end design process from discovery to delivery. I specialize in solving problems and ensuring products are easy to use, solve people's problems, and have a business impact. ## Work Experience ### Staff Product Designer @ StubHub Jan 2024 – Present | New York City Metropolitan Area ### Lead Product Designer, Growth (Checkout & Payments) @ DoorDash Jan 2023 – Jan 2024 | New York City Metropolitan Area ### Lead Product Designer, Growth (Notifications) @ DoorDash Jan 2022 – Jan 2024 | New York City Metropolitan Area ### Lead Product Designer @ Klarna Jan 2022 – Jan 2022 | Berlin, Germany Design Lead for in-app Browser capabilities. ### Lead Product Designer @ Vanguard Jan 2021 – Jan 2022 | Berlin, Germany - I’ve led and supported initiatives related to Design Systems across Germany, UK, and Australia. - Work closely with Engineering Managers and Product Managers to make sure our B2C strategy is on the right track (priorities, consistency, user-centered). - Lead the iOS and Android Apps design's team and strategy. - Create, Maintain, Share, and update design processes, DesignOps/ResearchOps. - Work with and lead other designers across the globe so we can shape our design culture. ### Senior Product Designer @ GetYourGuide Jan 2019 – Jan 2021 | Berlin Area, Germany I've worked as the product design lead for the Search and Discovery experience. The Search and Discovery initiative has 3 mission teams, and each team owned a step/page of the user journey. I had helped these mission teams to design user-centered, consistent, and desirable solutions. On a daily basis, I've worked closely with PMs, UX Researchers, UX Writers, and Engineers to ensure that we're delivering a great experience to our customers and help them to find activities they love. My main responsibilities were: problem-solving with design frameworks (hypotheses, design thinking), prototyping, user testing, mobile/desktop designs, UX strategy, Design Systems, and Design Operations. ### Senior Product Designer @ OLX Group Jan 2018 – Jan 2019 | Lisbon Area, Portugal I was responsible for the product design of the Cars Vertical, with 3 major brands under OLX. I've designed solutions for products focused on vehicles. Direct action on UX strategy, Search Engine Optimization (SEO) decisions, navigation, interaction, and prototyping. My daily work consisted of planning and conducting User Research, leading design workshops, and guiding the team through the various stages of the design process, including UX strategy, research, wireframing, prototyping, testing, and iteration. ### Senior Product Designer @ Verizon Jan 2017 – Jan 2018 | County Dublin, Ireland I've worked with smart vehicles, IoT and connected fleets, leading the product team of designers and researchers. My daily work consisted in planning and conducting User Research, leading design workshops and guiding the process through the various stages of the design process, including UX strategy, research, wireframing, prototyping, testing and iterating. I was also responsible for the organizing, managing and moderating of user testing and also the recruitment of users. ### Senior Product Designer @ Ericsson Jan 2016 – Jan 2017 | Santiago Province, Chile I’ve worked as a senior product designer, responsible for the integration of technology and business stakeholders. The main methodology used to group those involved in a major digital transformation project was Design Thinking and Lean UX. The daily routine was based on problem-solving and task prioritization workshops, which helped build a structured backlog, allowing the technology team to adopt agile methodologies with business impact. Daily work consisted in conducting Design Thinking workshops, developing roadmaps, data analysis, user flows, and interface prototyping applications. ### Product Design Lead @ Accenture Jan 2016 – Jan 2016 | São Paulo e Região, Brasil Responsible for the digital strategy and consumer experience of big companies such as Avianca, Lilly and Santander. Both works were focused on end-to-end performance, guaranteeing good user experience, development practices, use cases validation and analysis of KPIs with the business team. Strong performance in the leadership of the UX team with more than 10 UX and UI designers, in collaboration with stakeholders doing information architecture and prototyping in agile environment, using Scrum model as a project methodology. ### Senior Product Designer @ SulAmérica Jan 2015 – Jan 2016 | São Paulo e Região, Brasil Responsible for defining digital strategies at the SulAmérica Insurance Innovation Core, using as inputs analysis of consumer behavior in the digital channels of the company and performing market benchmarks on segment trends. Direct involvement in innovation projects and development of new digital products, focusing on design and mobile. Focus on innovation projects in applications, smartwatches and Internet of Things (IoT), acting directly on the improvement and development of new products within each business unit of the company. In addition to routine production and development, there was a great integration of innovation, technology and business teams. With agile methodologies and processes focused on innovation (such as Design Thinking and Design Sprints), superintendents, managers and analysts in creating solutions were highly mobilized. Within the accomplished projects, the most successful were the applications for Mobile and Smartwatches for SulAmérica investments business unit, which resulted in a new product focused on investors and financial markets. ### Product Design Lead @ Alana AI Jan 2014 – Jan 2015 | São Paulo Area, Brazil Responsible for managing a new product called Alana an Artificial Intelligence platform focused on advertising with various automation, data analysis, management and programmatic media tools. Worked on developing roadmaps, data analysis, user flows, and interface prototyping applications using benchmarking, interviews with stakeholders and concept testing. Daily work with the Interface and Product Designers, Information Architects, Business Intelligence and Development personnel, taking care of the quality of all deliverables and leading the strategy of user experience (UX) and product design. Startup Representative at SXSW 2015, by the invitation of APEX Brazil, participating in official events of Startup Village in Austin, Texas. At SXSW Interactive Trade Show, I was responsible for the investor pitching, relationship development with other Brazilian startups and presentation of the MVP for technology companies. ### UX Lead @ VMLY&R Jan 2013 – Jan 2014 | São Paulo e Região, Brasil Responsible for user experience (UX) initiatives of VML Brazil and RedFuse Communications, Colgate/Palmolive's creative agency, leading all product initiatives, product strategy, campaigns and digital planning for brands such as Bridgestone, Colgate, eBay, FedEx, GE, Expedia , Lenovo, LG, PayPal, SulAmérica, Track & Field, and Vedacit Ypióca. Integration with all agency areas, developing new processes of user behavior and performance metric analyses using social media tools and analytics as Socialbakers, Scup, Google Analytics and Omniture. International initiatives and competition reporting directly to the CEO, ensuring that all deliverables were aligned with the clients' branding strategy and brand business. Helped the creation of a new user experience and digital projects workflow using an agile and lean approach, focusing on results and optimization. The new approach was based on user research, prototyping and learning, generating data based results. Among the projects accomplished, there was emphasis on the restructuring of GE digital channels to accommodate new customer acquisition strategies, search engine optimization and online presence. ### Senior UX Designer @ JáCotei Jan 2012 – Jan 2013 | São Paulo e Região, Brasil Participation on Jácotei's Integration Project with Multiplis and Smiles points programs, generating inputs based on research and benchmarking, and creating the online navigation and partnerships strategies. Performance and user navigation analysis using Google Analytics, suggesting interface improvements, increasing conversion rate and registration in JáCotei site. Creation of navigable prototypes, interfaces and best user experience practices strategy for the portal. ### Senior UX Designer @ Rocket Internet Jan 2012 – Jan 2012 | São Paulo e Região, Brasil Responsible for YepDoc's experience and digital product design, online medical appointment scheduling startup incubated by Rocket Internet. The work was done in the initial phase of YepDoc's operation, which allowed me to participate in the initial development of the product and functionalities roadmap. Participation of appointment scheduling flows reformulation and design of new interfaces, increasing the number of daily appointments and eliminating technical support calls for the site. ### Senior UX Designer @ Zoom & Buscapé Jan 2011 – Jan 2012 | São Paulo e Região, Brasil Direct involvement with the experience design, metrics analysis and search engine optimizations (SEO) of SaveMe and Buscapé products. SEO strategy creation to increase indexed pages and visits, using Long Tail techniques and focus on product performance. Interface Design and prototyping using Agile Methodologies such as Scrum project, with the development and business staff. Use of road maps, functionalities maps, benchmarking and information architecture to make tangible concepts and prototyping. Participation with other user experience teams in the creation of the first company's usability lab with mirror rooms. ### UI Designer & Front-end Developer @ JáCotei Jan 2010 – Jan 2011 | São Paulo e Região, Brasil Development of the new Jácotei website interface next to IT staff, implementing usability solutions and increasing accesses and conversion. Creation of new Admin interfaces of the website and affiliate program, which brought greater user presence and active affiliates, generating higher revenue. Responsible for the newsletter and banner design, acting directly on the website and online media performance. ### Front-end Developer @ interAmplitude Jan 2008 – Jan 2009 | São Paulo e Região, Brasil Creation of prototypes and wireframes for client's websites, page design and XHTML / CSS coding. ### Digital Marketing Intern @ Sispro Jan 2008 – Jan 2008 Online campaign tracking, website maintenance, corporative communications, interface design updates, promotional layouts and intranet. ## Education ### MBA in Marketing Engineering FIA Business School Jan 2014 – Jan 2015 ### Bachelor’s Degree in Digital Communication and Media/Multimedia Universidade Paulista Jan 2009 – Jan 2011 ### Technical Course in Graphic Design Carlos de Campos Jan 2006 – Jan 2007 ## Contact & Social - LinkedIn: https://linkedin.com/in/armandoaffonso - Portfolio: https://armando.work/ --- Source: https://flows.cv/armandoaffonso JSON Resume: https://flows.cv/armandoaffonso/resume.json Last updated: 2026-03-30