• Designed a reusable UX framework adopted across 4 IBM services, enhancing Fortune 100 client product experiences

• Directed the design for a generative AI tool that accelerating enterprise sales cycles by over 50%.

• Expert design consultant of a workflow experience for a data quality management solution, seamlessly integrated three user experiences

• Planned and implemented the architecture of an ecommerce website for a $18M B2B business

• Managed a customer journey initiative and helped to team priorities and identify opportunities

• Optimized an ecommerce customer experience that increased online purchases by 5.3%

• Redesigned an online sign up experience and increased conversions by 16%

• Successfully launched a data security company’s first mobile-friendly emails and webpages

• Website redesign for a renewable energy startup increased site visits by 4 times

• Consultant of a public-facing website for a $150 million city construction project

• Managed the content and design of online marketing efforts and campaigns

• Responsible for the online customer experience of a 200+ page website

• Evaluated email marketing customer experience to identify areas of improvement

• Optimized messaging and content through A/B testing methods

• Collaborated with internal team members to redesign a company website under budget

• Designed materials for an international campaign that generated and retained 4,000+ jobs

• Video production of a campaign that generated 4,000+ organic views on social media