"Regional Marketing Coordinator"

• Lead regional engagement campaigns by segmenting 700+ user profiles and deploying targeted communication flows, increasing program participation by 18% YoY

• Manage project timelines, budgets, and resources to ensure the on-time delivery of integrated engagement and outreach campaigns and high-stakes promotional initiatives

• Collaborate with cross-functional teams to analyze campaign performance and implement strategic optimizations based on engagement and conversion metrics

• Coordinate digital, print, and social marketing assets, including email campaigns and social media content, ensuring strict brand consistency and timely multi-channel delivery

"Campaign Manager"

• Managed end-to-end campaign execution and promotional event logistics for 25+ external partners

• Created KPI dashboards and analytics reports to inform data-driven decisions and improve visibility

• Executed integrated multi-channel campaigns across email and SMS, generating 300+ qualified leads

• Supported content development and promotion by collaborating on copy review, asset sourcing, and multi-channel execution

"Campaign Specialist"

• Maintained CRM data hygiene and marketing databases, reducing data inconsistencies by 40%

• Tracked and analyzed campaign metrics for 500+ participants, using insights to refine content strategy and improve comprehension by 15%

• Supported a marketing campaign that achieved 150% YoY growth in lead generation, the highest in the organization's history

• Led the design and launch of a user-focused website, managing landing page layouts and applying graphic design principles and SEO to improve organic visibility

• Refined site architecture and UX flows, improving navigation efficiency by 30%

Summer: 2017, 2018, 2019, 2020

Winter: 2018, 2019

• Analyzed campaign performance and created insight reports that informed product marketing decisions

• Optimized HubSpot CRM workflows to automate lead routing, improving follow-up speed by 35%

• Generated 1,000+ prospects, successfully qualifying 300 as high-intent Sales-Qualified Leads (SQLs)

• Curated 500+ AI chatbot responses, improving the user onboarding experience and product efficiency