# Armando Ochoa

> Marketing Operations Analyst | CRM & Campaign Systems | Cross-Functional GTM Execution | Data-Driven Process Optimization

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/armandoochoa

I’m a Marketing Operations and Growth professional with 3+ years of experience building the systems that power scalable campaigns.



After being promoted twice within a nonprofit organization, I now lead regional campaign operations across email, SMS, digital, and event channels—supporting full-funnel engagement from segmentation to reporting. 



My work sits at the intersection of strategy and execution:

• Designing structured CRM workflows that reduced data inconsistencies by 40%

 • Segmenting 700+ users to increase participation 18% YoY

 • Building KPI dashboards to turn campaign data into executive-ready insights

 • Generating 300+ qualified leads through integrated outreach



I thrive in environments where clarity, process design, and cross-functional coordination are essential. Whether supporting B2B SaaS growth initiatives or community-based campaigns, I focus on reducing friction, improving visibility, and enabling teams to execute confidently.



My background in UX design and AI-enabled tools further supports my belief that marketing should be both operationally sound and human-centered.

## Work Experience
### Regional Coordinator @ Able Works
Jan 2025 – Present | Menlo Park, CA
"Regional Marketing Coordinator"
•Lead regional engagement campaigns by segmenting 700+ user profiles and deploying targeted communication flows, increasing program participation by 18% YoY
•Manage project timelines, budgets, and resources to ensure the on-time delivery of integrated engagement and outreach campaigns and high-stakes promotional initiatives
•Collaborate with cross-functional teams to analyze campaign performance and implement strategic optimizations based on engagement and conversion metrics
•Coordinate digital, print, and social marketing assets, including email campaigns and social media content, ensuring strict brand consistency and timely multi-channel delivery

### Program Manager @ Able Works
Jan 2024 – Jan 2025 | Menlo Park, CA
"Campaign Manager"
•Managed end-to-end campaign execution and promotional event logistics for 25+ external partners 
•Created KPI dashboards and analytics reports to inform data-driven decisions and improve visibility
•Executed integrated multi-channel campaigns across email and SMS, generating 300+ qualified leads
•Supported content development and promotion by collaborating on copy review, asset sourcing, and multi-channel execution

### Program Specialist @ Able Works
Jan 2023 – Jan 2024 | San Francisco Bay Area
"Campaign Specialist"
•Maintained CRM data hygiene and marketing databases, reducing data inconsistencies by 40%
•Tracked and analyzed campaign metrics for 500+ participants, using insights to refine content strategy and improve comprehension by 15%
•Supported a marketing campaign that achieved 150% YoY growth in lead generation, the highest in the organization's history

### UX & Web Designer @ Sonoma State University
Jan 2022 – Jan 2023 | Rohnert Park, CA
•Led the design and launch of a user-focused website, managing landing page layouts and applying graphic design principles and SEO to improve organic visibility
•Refined site architecture and UX flows, improving navigation efficiency by 30%

### Senior Marketing Intern @ Espressive
Jan 2017 – Jan 2020 | Santa Clara County, California, United States
Summer: 2017, 2018, 2019, 2020
Winter: 2018, 2019

•Analyzed campaign performance and created insight reports that informed product marketing decisions
•Optimized HubSpot CRM workflows to automate lead routing, improving follow-up speed by 35%
•Generated 1,000+ prospects, successfully qualifying 300 as high-intent Sales-Qualified Leads (SQLs)
•Curated 500+ AI chatbot responses, improving the user onboarding experience and product efficiency

### Marketing Intern @ LBAN/Latino Business Action Network
Jan 2017 – Jan 2018 | Palo Alto, CA
•Supported CRM data tracking and market segmentation, improving data cleaning and reporting accuracy
•Created bilingual content for media campaigns across two program cycles, increasing engagement by 25%
•Improved the application funnel by redesigning the framework, shortening applicant processing time by 15%

### Operations Intern @ Kaiser Permanente
Jan 2016 – Jan 2017 | Santa Clara, CA
•Optimized patient intake and scheduling operations, managing logistics for 50+ daily appointments across 75 departments and reducing help desk call volume by 30%
•Streamlined internal processes for five departments, increasing team productivity by 50%
•Served as a primary point of contact in a high-stakes environment, managing communications for a service area encompassing 400,000+ patients


## Education
### Bachelor's Degree in Business Administration, Marketing Concentration
Sonoma State University


## Contact & Social
- LinkedIn: https://linkedin.com/in/armandoochoa

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Source: https://flows.cv/armandoochoa
JSON Resume: https://flows.cv/armandoochoa/resume.json
Last updated: 2026-04-13