I’m a Product Designer specializing in AI-driven dashboards, UX strategy, and data visualization. Over the past few years, I’ve designed products that improve how people work — from recruitment platforms powered by AI to e-commerce super apps with 10,000+ downloads.

Experience

2023 — Nowoptimasi.aiProduct Designer / Scrum Master

2023 — Now

Malang, East Java, Indonesia

Designed an AI-powered recruitment dashboard capable of screening thousands of resumes using

customizable parameters; secured 10 HR clients through prototype demo alone.

Built multi-layered intelligence dashboards for government and non-government organizations — simplifying complex OSINT data visualization with AI summaries for faster decision-making.

Acted as Scrum Master & Product Manager, defining product backlogs, managing sprints, and prioritizing

features using Lean Product Methodology to align development with real user needs.

Applied Heuristic Evaluation, Heatmap (Plerdy), SEO Optimization, Accessibility (WAVE), Lighthouse, and

usability testing to optimize overall UX performance.

Tools: Figma, Framer, React, HTML, CSS, JS, Plerdy, Maze, VSCode, Google Meet.

2023 — 2023InfogitoUser Experience Lead

2023 — 2023

New York, Amerika Serikat

1. Developed an AI app that promoted healthier food choices, increasing user adoption.

2. Introduced Agile/Scrum across the company, reducing project timelines by 15%.

3. Led the development team as both UX lead and Scrum Master, ensuring seamless collaboration and delivery.

2022 — 2023Findjobs Pte LtdUI / UX Designer

2022 — 2023

Singapura, Singapura

Led UX design for “AMASE” mobile app, helping ex-convicts and elderly job seekers reintegrate into society through employment and volunteer opportunities — achieved 100+ downloads on launch day.

Created recruitment management dashboards and job board kiosks to improve accessibility for low-tech and elderly users.

Conducted usability testing and heuristic evaluation, improving task completion rate and reducing drop-offs in job application flow.

Enhanced website engagement by 25% through layout and CTA optimization based on UX testing insights.

Tools: Figma, Maze, HTML, CSS, JS, Google Meet.

2021 — 2022Inagri - Agriculture PlatformUI / UX Designer

2021 — 2022

Bandung, Jawa Barat, Indonesia

Contributed to the development of “Cocorolife” e-commerce super app for SHARP Electronics — achieved

10,000+ downloads and a 4.1-star rating on launch.

Designed web app and admin dashboard to streamline vendor management and customization.

Assisted in QA and Agile workflow setup (Cucumber, GitLab), applying Lean and usability principles to

enhance delivery efficiency.

Tools: Figma, HTML, CSS, JS, Google Meet.

2018 — 2021Hiraka GroupOperations Manager, Interior Designer

2018 — 2021

Istana pasteur regency, bandung

A.Operation manager

Develop and implement operational strategies to improve efficiency.

Oversee day-to-day operations, resource allocation, and performance tracking.

Lead and motivate cross-functional teams to optimize productivity.

Identify process bottlenecks and implement solutions for cost savings.

Foster a culture of continuous improvement and best practices.

Establish strong relationships with stakeholders for successful project delivery.

Monitor industry trends and technological advancements.

B.Architect/interior designer

Collaborate with clients to understand preferences and requirements.

Gather measurements and assess space constraints.

Develop design concepts, mood boards, and 3D visualizations.

Select materials, finishes, furnishings, and accessories.

Prepare detailed design plans and specifications.

Coordinate with architects, contractors, and vendors.

Monitor project progress and ensure design intent is met.

Stay updated on design trends and integrate innovative ideas.

Maintain strong client relationships.

Education

Telkom University

Experience

Education

Bachelor of Arts - BA