# Armon M. > AI-Native Product Design | Strategy | Leadership @Meta Location: San Francisco, California, United States Profile: https://flows.cv/armonm In roles across Asia and the US, I've functioned as a head of design, product designer, strategist, creative director, team leader, entrepreneur, and advisor. I am a hybrid of entrepreneurial and corporate, as I have led four companies through multiple rounds of funding to IPO/acquisition. I love the process of defining the product vision, crafting compelling stories, designing, and delivering human-centered experiences. Tackling tough problems, helping organizations understand their products and brands from the user perspective, and getting to spend my days unleashing the potential in teams of talented and innovative people is what I live for. I bring in-depth knowledge of User Experience Design, Design Strategy, and Brand. I have over 15 years of experience in design and strategy, having won 16 globally recognized awards working with brands such as Procter and Gamble, Target, Disney, Adidas, Cheerios, Bently Motors. In addition to my work experience, I have completed MA studies at Savannah College of Art and Design (SCAD) and a founding member of the Portland Tech Diversity Pledge. Specialties UX, storytelling, innovation, UX strategy, experience design, user experience, service design, design thinking, visual design, convergent design across digital, leadership + management, physical and human touchpoints, interaction design, user research, prototyping, branding, scenario use case development, client pitches, product strategy, product roadmaps, product delivery, product definition, design solutions Portfolio with case studies: www.armonmoore.com ## Work Experience ### Product Design @ Meta Jan 2025 – Present Leading the Creator products, multi-app ecosystem, short-form video and the AI-native transformation ### Product Design @ Meta Jan 2023 – Jan 2026 Lead the GenAI, Reels, Stories, Feed, Growth, and Content Liquidity teams. Helping billions of people express themselves. ### Product Design @ Meta Jan 2022 – Jan 2023 Lead the Reels team ### Head of Design @ Nextdoor Jan 2020 – Jan 2022 | San Francisco, California, United States Responsible for teams building out Feed, Search & Discovery, Content creator tools, Partnerships, Buy/sell Marketplace, Home Services Marketplace, Maps, Recommendations, Connections. Also driving the future of Nextdoor's suite of business products, ad technology platform. Oversee a team of incredibly talented product designers, content designers, user researchers, and brand designers. Team distributed across San Francisco, New York, Los Angeles, Toronto, Pittsburgh & Helsinki. ### Head of Product Design (acquired) @ Sarment Jan 2019 – Jan 2020 | Singapore / San Francisco Ranked Asia’s fastest-growing luxury company. The Sarment Group is a lifestyle service provider that has created a luxury ecosystem for its ultra-high net worth patrons. I led the product design, strategy, and execution for one of the largest and most critical areas of the business. Transformed a traditional luxury distribution business tool into Asia's leading mobile app commerce, resulting in a 310% increase in company revenue. I am responsible for the people, processes, and frameworks behind design decisions—as well as the mixed usability testing methods that informed those decisions. I directly led the team through successful launches in China and Japan. Responsible for multi-time zone daily collaboration with Singapore, Hong Kong, and London to ensure step-change in the design process, practices, design system efforts. ### Head of Design / Product & Brand (acquired by Procter & Gamble) @ Walker & Company Brands, Inc. Jan 2018 – Jan 2019 | Palo Alto, California As HOD, I was responsible for the creative development and implementation of Bevel and FORM Beauty brand identities and user experiences across mobile, web, print, experiential and retail for the lifecycle of the customer experience. Successfully developed a creative strategy and implemented a redesigned end-to-end user experience leading to a 110% increase in CTR for the getbevel.com subscription plan. I directly led the creative direction and strategy with a team of designers, photographers, videographers, and copywriters for Bevel's first successful rebrand. Led Bevel's skincare product development and go-to-market launch that resulted in the highest sales day in company history. Worked closely with the Marketing team to execute experiential marketing campaigns that resulted in a 90% increase in sales and a 198% increase in social engagement compared to the previous year. I also successfully rolled out holistic customer experiences for Bevel x Target, Bevel x Brooklyn Nets, Bevel x Macy's, and Bevel x Complexcon. __ Acquired by Procter and Gamble Awards: GQ Grooming Award, AskMen Grooming Award, Clio Shortlist, Webby Award Nominee, Adweek Ad of the Day ### Head of Design / Product & Brand @ ImpactFlow Jan 2016 – Jan 2018 | Portland, Oregon • Responsible for all UX/UI, creative, digital strategy, product design, and consumer success leading to over 250% quarterly gross increases. • Successfully leading the company to currently over 60 shipped product features, native iOS app, 95% user retention rate, a 634% monthly user increase, and rapid market penetration on competitors. • Continuously increasing the current 47% conversion rate through strategic design thinking, user-centered problem solving, usability testing, and research. (Industry average ~11%) • Grew headcount by 3x to meet growth and improve capabilities without losing team cohesion. • Mentoring, managing and pushing forward creative individuals to engage in critical design thinking and collaboration which led to improvement in product development. • Ensuring the product vision is clearly communicated to the cross-functional product team while upholding the high standard for the brand and product experience. _ In my first year, my efforts contributed to a 51% increase in user engagement within the product. Expanded ImpactFlow's growth by opening a New York Office. Instrumental in ImpactFlow becoming the first Certified B Corporation® event management software. (Acquired 2018) ### Director of Product Design @ ImpactFlow Jan 2014 – Jan 2016 | San Francisco, California, United States • Led all product design for ImpactFlow’s event management solution from concept to launch. Gaining enterprise customers such as San Francisco 49ers, Microsoft, Pickathon, and Wikipedia. • Built the company’s first cross-functional creative team, attracting, retaining, and mentoring UX designers, product managers, marketing managers, and software engineers. • Responsible for the product roadmap, product definition, and delivery with product managers, designers, and marketing teams. • Responsible for reducing site bounce rate by 72% through analyzing user behaviors, implementing design improvements and product support/education. • Increased site traffic by 422% by successfully implementing multi-channel lead generation and segment marketing strategies. • Successfully developed a proprietary library of design patterns to guarantee a cohesive design process and workflow across teams _ Exceeded all yearly goals and spearheaded efforts to get ImpactFlow to sign the Portland Tech Diversity Pledge. ### Product Design Lead @ ImpactFlow Jan 2012 – Jan 2014 | San Francisco Bay Area – • Spearheaded the company’s rebranding and responsive web design efforts resulting in 30,000+ new users including top nonprofits such as United Way, Red Cross, Teach For America and Feeding America. • Created the ImpactFlow visual brand presence, design standards, and product voice. • Worked with key stakeholders to convert a freemium platform into an annual subscription model. Resulting in less than 10% drop off and increased revenue. • Conducted user analysis, interactive prototypes (Invision), hi-fidelity visual UI design mockups (Sketch), and usability testing to improve the product experience. • Managed a team of freelance designers and engineers, defining clear goals, prioritizing work, and creating an environment that fosters collaboration, trust, and respect. – Essentially transformed a previously faltering app into a responsive web application that was easier to use than any of its competitors and gain instant traction. ### Sr. Digital Art Director @ MKTG Jan 2012 – Jan 2012 | San Francisco, California, United States • Concepted and executed an experiential marketing campaign for Hulu that gave advertisers an immersive experience with Hulu content via mobile, tablet, web site, and TV. – ### Sr. Interactive Art Director @ Bio-Rad Laboratories Jan 2012 – Jan 2012 | San Francisco Bay Area • Led the design of elegant user interfaces for a series of B2B mobile apps, responsive websites, and email campaigns. • Led the creative team in the production of all print marketing collateral, digital experiences and web-based projects. • Worked with key stakeholders to identify priorities, and translate business objectives into clear creative strategies. • Presented sell through creative, innovative strategies, and solutions to executive leadership. • Spearheaded a monthly education series for designers, copywriters, marketing managers, and engineers on best practices in design. – During my time, the company launched it's first native iOS app and first digital product catalog app. ### Art Director @ Monster Media Jan 2010 – Jan 2012 | Orlando, FL • Conceptualized and executed award winning multi touch, motion-gestural interaction, augmented reality campaigns for 50+ renowned brands. • Successfully created one of the first large scale multi-touch campaigns that cultivated a creative partnerships with Clear Channel, JCDecaux, and CBS. • Created H&M’s first interactive out of home shopping experience. Resulting in consumer engagement more than 74,000 times a day. • Designed Tesco’s first of a kind interactive campaign in the UK allowing consumers to shop a virtual grocery store using their mobile device. In just two weeks, nearly 3,800 people shopped at the Virtual Grocery Store. – List of clients worked on to date: * HP * Adidas * How I Met Your Mother (20th Century Television) * Air National Guard * Cadillac * Stoli * ING * Monterey Bay Aquarium * Field Museum * MINI Cooper * Cheerios * Amway Artistry * JP Morgan * Sony * Courtyard Marriott * Ford Mustang * Showtime * Tripwire * Nationwide * Zoobles * Yahoo * Kraft Lunchables * Instyle * EA * NCTA * Rogers Radio * Scottsdale Tourism * Aeroplan * Target * State Farm * Maynards * Wyoming Tourism * KraftMaid * Siemens * Microsoft BIEB * SupervValu * MEDecision * Walt Disney World * JetBlue * Sygenta * Miami Beach * Sheraton * Westfield * Universal Studios Hollywood ### Creative @ Stoneward/360 Filmworks Jan 2009 – Jan 2010 Stone Ward is a full-service advertising, marketing and public relations agency. It specializes in advertising, branding, promotion and event marketing services. – Clients * Bridge2Rwanda * U.S. Women's Soccer ### Creative @ Leo Burnett Jan 2007 – Jan 2008 Leo Burnett Worldwide is one of the world's largest agency networks with 85 offices and more than 8,000 employees. Leo Burnett Worldwide believes in using creativity to drive dynamic business change for its clients. _ Clients: * Marlboro * Council for Opportunity in Education ### Creative @ Draftfcb Jan 2006 – Jan 2007 | New York FCB is filled with a diverse and passionate group of thinkers, creators, technologists and storytellers devoted to creating buzzworthy ideas that change consumer behavior. – Clients * Gevalia Kaffe * Above the Influence ### Creative @ Black Enterprise Jan 2005 – Jan 2005 | New York Black Enterprise is a monthly U.S. magazine that describes itself as "the premier business, investing, and wealth-building resource for African Americans. _ Advertising Department ## Education ### Masters of Art in Motion Design Savannah College of Art and Design ### B.S. in Graphic Communications North Carolina Agricultural and Technical State University ## Contact & Social - LinkedIn: https://linkedin.com/in/armonmoore - Portfolio: https://armonmoore.com --- Source: https://flows.cv/armonm JSON Resume: https://flows.cv/armonm/resume.json Last updated: 2026-04-13