# Aron Ralston

> Principle Designer at Instawork

Location: San Francisco, California, United States
Profile: https://flows.cv/aronralston

I’m a mission-driven and 
hands-on design leader that’s focused on making an impact. Throughout my career, I’ve tackled design for health, engagement, behavior change, and marketplace experiences. In each case, I led teams to successful outcomes through team building, design thinking, and the ability to learn new domains quickly. Furthermore, as a product leader, I feel it’s essential to represent the business, engineering, and product perspective in concert with that of end-users.

SKILLS 
- Design Leadership
- Experience Design
- Design Thinking
- User Research
- Design Systems
- Prototyping
- Design Workshops
- Behavior Change
- Gamification
- Health Technology

## Work Experience
### Principal Product Designer @ Instawork
Jan 2023 – Present | San Francisco, CA

### Staff Product Designer @ FORME
Jan 2020 – Jan 2022
Responsible for the FORME member experience encompassing personalized live 1:1 training, content discovery, class streaming, digital strength training, and more.

Led final design and implementation for launch of the FORME member experience including Studio, iOS, and responsive web companion sites.

Designed and launched the FORME 2.0 core product experience focused on personalization, engagement, and content discovery.

### Advisor @ Kumanu
Jan 2020 – Jan 2021

### Head Of Design @ Stride
Jan 2019 – Jan 2020 | San Francisco Bay Area
Led the team responsible for the design of Stride’s marketplace and productivity platforms. Helping independent workers save time and money on things like taxes and insurance.

### Design Director @ Fitbit
Jan 2017 – Jan 2019 | San Francisco Bay Area
Led the distributed design team responsible for Fitbit’s consumer health, and enterprise platform experiences.

### Sr. Director Of User Experience @ Welltok, Inc.
Jan 2015 – Jan 2017 | San Francisco Bay Area
As the User Experience Design Director (Keas), I led the design of experiences that enable employers to administer health benefit plans, drive a culture of wellness, and improve health outcomes. Keas was acquired by Welltok in 2016. 

Leveraged engagement design techniques to deliver social-feed, and team collaboration improvements that increased user engagement by 7% and teamwork by 16%.

Delivered bi-monthly product design presentations that resulted in increased organizational alignment, and collaboration.

Established design toolset, streamlined the design production process, and implemented responsive design patterns resulting in a 15% reduction in feature design and development effort.

Recognized for improved customer satisfaction and referenceable customer base as interim head of product.

### Director Of User Experience @ RelayHealth McKesson Corporation
Jan 2003 – Jan 2014 | San Francisco Bay Area
As the Director of User Experience, I led the human-centered design of SAAS applications that grew to support over 
three million online patients, 40,000 registered providers, and over one billion monthly transactions.

Directed teams of 30+ people including design, research, quality assurance, and product management.
Improved patient safety and earned three eHealth awards for the design of an ePrescribing application that safely delivered millions of pharmacy prescriptions.

Directed the research, design, and development of core products, including ARRA stage 1 certified electronic health record, consumer health portal, and enterprise clinical productivity platform.

### Design Manager @ Healinx
Jan 1999 – Jan 2003 | San Francisco Bay Area
As Design Manager, I led the design and usability for this pioneer in cloud-based secure messaging systems for doctor-patient communication.


## Education
### BA in Communications
UC Santa Barbara

### Art Center at Night in Identity Systems
ArtCenter College of Design


## Contact & Social
- LinkedIn: https://linkedin.com/in/aronralston

---
Source: https://flows.cv/aronralston
JSON Resume: https://flows.cv/aronralston/resume.json
Last updated: 2026-04-13