• Redesigned, relaunched, and managing hanselleasing.com using Squarespace with custom HTML/CSS to enhance performance, functionality, and user experience.

• Developing creative assets including monthly car specials flyers, homepage sliders, landing pages, and mobile banners for all of ten of our dealership websites.

• Ensuring all creative aligns with brand guidelines and marketing standards across seven OEMs, adapting tone and design for each brand.

• Leading the full redesign, launch, and ongoing management of the company’s SharePoint-based intranet to improve usability, navigation, and internal access to key resources.

• Updating and maintaining intranet content regularly, coordinating with HR, IT, and cross-functional teams to ensure accuracy and accessibility.

• Collaborating with cross-functional teams to design and deploy digital billboards and promotions, managing execution through vendor platforms.

• Designing and launching targeted B2B & B2C email campaigns.

• Analyzing data from Google Analytics and internal reporting tools to guide design, vehicle focus, and marketing strategy.

• Monitoring MOM and YOY traffic trends to continuously improve user engagement and site performance across platforms.

• Diagnosing and auditing inventory feeds, pricing discrepancies, and content errors across OEM websites to resolve technical issues and maintain accuracy.

• Participating in numerous usability studies on the UserTesting platform, providing feedback on prototypes and features for various companies.

• Developing strong skills in identifying usability issues and proposing actionable solutions through consistent engagement in testing activities.

• Created a brand identity and revamped interface for launch at Ringer Communications

• Collaborated with the team to iterate on prototypes and deliver high-fidelity designs for development handoff

• Advocated for and designed a welcoming intuitive interface to successfully communicate product vision and features to users

• Owned the web and mobile app designing and advocating for my vision during development

• Check it out on TryRinger.com !

· Audited and remediated websites, PDFs, e-learning modules, and advertisements to ensure compliance with WCAG 2.1 AA, improving accessibility and usability across industries.

· Created and implemented 45+ custom Python scripts to automate the removal of sensitive data and convert PDFs into large print and accessible formats—reducing manual processing time by over 75%.

· Became the first at the company to introduce automation for document remediation, leading the shift from manual processes to scalable, script-driven workflows.

· Used tools like Python, Adobe Acrobat Pro, and Microsoft Word to streamline accessibility production and uphold compliance standards.