# Arsh Kaur > Digital Marketing & Product Designer Location: San Francisco Bay Area, United States Profile: https://flows.cv/arshkaur 📌UX Designer focused on optimizing complex digital ecosystems and translating business objectives into structured, conversion-focused web experiences. Currently optimizing across multiple high-traffic web properties, partnering cross-functionally with marketing, product, engineering, and external vendors to improve user flows, merchandising logic, and scalable content systems. 💡My background includes product design for AI-powered platforms, usability testing, analytics-informed iteration, and working within Agile environments. I’m particularly interested in building intuitive, data-driven digital experiences that simplify complexity and create measurable business impact at scale. 📍 Bay Area 📧 Email: arshkauxr@gmail.com 🌐 Design portfolio: arshkaur.com ✨ Let’s connect and build something impactful together! ## Work Experience ### Digital Marketing Specialist @ Hansel Auto Group Jan 2025 – Present | Santa Rosa, CA • Redesigned, relaunched, and managing hanselleasing.com using Squarespace with custom HTML/CSS to enhance performance, functionality, and user experience. • Developing creative assets including monthly car specials flyers, homepage sliders, landing pages, and mobile banners for all of ten of our dealership websites. • Ensuring all creative aligns with brand guidelines and marketing standards across seven OEMs, adapting tone and design for each brand. • Leading the full redesign, launch, and ongoing management of the company’s SharePoint-based intranet to improve usability, navigation, and internal access to key resources. • Updating and maintaining intranet content regularly, coordinating with HR, IT, and cross-functional teams to ensure accuracy and accessibility. • Collaborating with cross-functional teams to design and deploy digital billboards and promotions, managing execution through vendor platforms. • Designing and launching targeted B2B & B2C email campaigns. • Analyzing data from Google Analytics and internal reporting tools to guide design, vehicle focus, and marketing strategy. • Monitoring MOM and YOY traffic trends to continuously improve user engagement and site performance across platforms. • Diagnosing and auditing inventory feeds, pricing discrepancies, and content errors across OEM websites to resolve technical issues and maintain accuracy. ### UserTester @ UserTesting Jan 2020 – Jan 2025 | San Diego, CA • Participating in numerous usability studies on the UserTesting platform, providing feedback on prototypes and features for various companies. • Developing strong skills in identifying usability issues and proposing actionable solutions through consistent engagement in testing activities. ### UX/UI Designer @ Clover Labs Jan 2025 – Jan 2025 ### Founding UX/UI Designer @ Ringer Communications Jan 2024 – Jan 2025 • Created a brand identity and revamped interface for launch at Ringer Communications • Collaborated with the team to iterate on prototypes and deliver high-fidelity designs for development handoff • Advocated for and designed a welcoming intuitive interface to successfully communicate product vision and features to users • Owned the web and mobile app designing and advocating for my vision during development • Check it out on TryRinger.com ! ### Accessibility Automation Specialist @ Access Ingenuity Jan 2024 – Jan 2025 | Santa Rosa, CA · Audited and remediated websites, PDFs, e-learning modules, and advertisements to ensure compliance with WCAG 2.1 AA, improving accessibility and usability across industries. · Created and implemented 45+ custom Python scripts to automate the removal of sensitive data and convert PDFs into large print and accessible formats—reducing manual processing time by over 75%. · Became the first at the company to introduce automation for document remediation, leading the shift from manual processes to scalable, script-driven workflows. · Used tools like Python, Adobe Acrobat Pro, and Microsoft Word to streamline accessibility production and uphold compliance standards. ### User Experience and Product Designer @ Unknown Jan 2023 – Jan 2024 ∙ Finding opportunities and (re)designing websites and experiences for up and coming businesses and local organizations in my community ∙ Researching the audience/industry to best present the brand and experience to customers ∙ Leveraging my skills in UX/UI while implementing best practices and design standards across my work ### Ulta Beauty at Target @ Target Jan 2023 – Jan 2024 | San Diego, California, United States • Mastered product expertise across all beauty brands, including detailed knowledge of key sellers, seasonal trends, and the stories behind brands. • Excelled in driving Ulta Loyalty transactions, leveraging deep knowledge of loyalty programs (Target Circle and Ultamate Rewards) to enhance customer engagement and sales. • Championed in-store marketing initiatives, including product training, sampling events, and active selling, to inspire guest exploration and confidence in beauty selections. • Collaborated with team members to share insights and trends, enhancing the team's overall expertise and ability to deliver exceptional guest experiences. ### Speciality Sales @ Target Jan 2019 – Jan 2023 | San Diego, CA • Executed floorpads and merchandised product to help launch brands, notably Levi's, Stanley, Stoney Clover, & Fenty Beauty in store. • Cultivated extensive expertise in Target's beauty and brands, staying current with industry trends and customer preferences. • Increased customer satisfaction using the GUEST (Greet, Understand, Engage, Solve, Thank) model. • Visual merchandising for beauty and apparel sections, ensuring product displays aligned with current trends and floor plans, optimizing product visibility and appeal. • Developed and trained over 50 team members, instilling professionalism and upholding high standards across style and beauty departments. • Actively engaged with customers to develop personalized beauty routines, leveraging deep product knowledge and trend awareness to enhance the shopping experience and support customer decision-making. • Contributed to the management of inventory and stock levels, ensuring availability of key products and efficient handling of new arrivals. • Gained deep insights into customer needs and shopping behaviors in the beauty and fashion sectors, applying a user-centered approach to product curation and visual merchandising. • Leveraged data analysis to drive customer engagement strategies, demonstrating an understanding of user-centered design principles in a retail context. ### UX/UI Designer @ Rebecca Everlene Trust Company Jan 2024 – Jan 2024 | Remote ∙ Volunteered and gained professional experience with UX design processes and cross-functional team collaboration ∙ Utilized Figma and other tools to work on design processes from start to finish ∙ Integrated feedback to refine project iterations to deliver simple solutions ## Education ### Bachelor of Science - BS in Cognitive Science UC San Diego ### Associate of Science - AS in Computer Science Santa Rosa Junior College ## Contact & Social - LinkedIn: https://linkedin.com/in/arshkauxr - Website: https://www.arshkaur.com --- Source: https://flows.cv/arshkaur JSON Resume: https://flows.cv/arshkaur/resume.json Last updated: 2026-04-05