● Help small and growing businesses leverage modern technology to create clarity, visibility, and operational momentum

● Blend frontend engineering, creative direction, and brand strategy to build websites that function as growth infrastructure, not just digital brochures

● Apply systems thinking to align messaging, user experience, performance, and internal workflows with measurable business outcomes

● Work primarily with organizations without full in-house design or marketing teams, implementing scalable foundations on platforms like Webflow, Shopify, and Framer

● Enable founders and teams to confidently create, launch, and grow on-brand experiences without unnecessary complexity

● Founded and led an independent clothing brand celebrating indigenous Mexican themes and narratives, combining design, web, and creative direction to bring cultural stories to life through contemporary fashion

● Managed product development end-to-end, including sourcing, production, and release planning, ensuring quality, creativity, and consistency across collections

● Collaborated with artists and designers to craft brand narratives and visual storytelling that aligned with cultural authenticity and modern aesthetics

● Developed and executed marketing initiatives, including location-based social media filters for events, to engage audiences and build community around the brand

● Oversaw budgets, contractors, and timelines, balancing creativity with operational constraints to successfully launch multiple collections

● Gained hands-on experience in business strategy, project management, and team leadership, expanding expertise beyond design and web execution

● Brought on to bridge product design and frontend engineering, leveraging prior experience to help align design intent with implementation during a period of team growth

● Partnered with design and engineering to refine product details and improve user workflows, focusing on clarity, usability, and overall experience quality

● Contributed to the evolution of the product by identifying opportunities to streamline interactions and strengthen consistency across the interface

● Supported the transition from a legacy Ruby on Rails application to a modern Vue.js architecture, helping translate existing experiences into a more scalable frontend system

● Worked across Ruby on Rails and Vue.js environments to deliver improvements while maintaining continuity during the migration

● Played a key role on the Creative Services Marketing team, managing and maintaining 40+ websites and resources, enabling multiple teams to publish content efficiently without technical expertise

● Developed scalable website workflows using Jekyll and the Cloud Cannon CMS, crafting tailored experiences for legal, software engineering, and product teams

● Built flexible systems for about pages, development documentation, blogs, TwitchCon pages, and other marketing platforms, empowering teams to maintain and update content independently

● Designed and implemented an email toolset and workflow for the growth team, supporting dynamic, data-driven content while ensuring mobile responsiveness, accessibility, and compatibility with email client constraints

● Partnered with cross-functional teams to streamline publishing processes, improve clarity and usability, and drive measurable engagement with content reaching millions of users globally

● Introduced systematic approaches to content management and workflow that increased efficiency, reduced reliance on technical intervention, and enabled consistent branding across campaigns

● Managed multiple apps and marketing/educational websites through iterative design and development cycles, ensuring high-quality delivery and consistent user experiences

● Supported designers and clients in product prototyping, ideation, and implementation for major brands, including McAfee, JC Penney, Men’s Wearhouse, and Plantronics, bridging design vision and frontend execution

● Led research and development for Foundation for Emails v1, creating a comprehensive email pattern library extensively tested across major email clients

● Transformed the library into a widely recognized open-source project, fostering collaboration with Campaign Monitor and establishing ZURB as a thought leader in email design

● Contributed to educational content and tutorials recognized by email authorities including Litmus, Web Designer Depot, and CSS Tricks, helping designers and developers adopt best practices