# Arthur D. > Design-Minded Frontend Developer | UX, Marketing Experiences, Product Thinking | Ex-Twitch & ZURB Location: San Jose, California, United States Profile: https://flows.cv/arthurd I’m a design-minded frontend developer with over a decade of experience building marketing and product experiences. My background in product taught me to think in systems, including user flows, performance, scalability, and clarity. My work on marketing sites sharpened how I approach attention, messaging, and conversion. I bring both together. I focus on building experiences where design, interaction, and frontend execution work as one system. The goal is to support growth, improve usability, and drive measurable impact. I’m most effective at the intersection of UX, marketing, and product, where clear thinking translates directly into better outcomes. Design isn’t decoration. It’s infrastructure. ## Work Experience ### Founder / Creative Director / Strategy Lead @ asthtiks Jan 2022 – Present ● Help small and growing businesses leverage modern technology to create clarity, visibility, and operational momentum ● Blend frontend engineering, creative direction, and brand strategy to build websites that function as growth infrastructure, not just digital brochures ● Apply systems thinking to align messaging, user experience, performance, and internal workflows with measurable business outcomes ● Work primarily with organizations without full in-house design or marketing teams, implementing scalable foundations on platforms like Webflow, Shopify, and Framer ● Enable founders and teams to confidently create, launch, and grow on-brand experiences without unnecessary complexity ### Founder @ Calaka Wear Jan 2010 – Jan 2024 | United States ● Founded and led an independent clothing brand celebrating indigenous Mexican themes and narratives, combining design, web, and creative direction to bring cultural stories to life through contemporary fashion ● Managed product development end-to-end, including sourcing, production, and release planning, ensuring quality, creativity, and consistency across collections ● Collaborated with artists and designers to craft brand narratives and visual storytelling that aligned with cultural authenticity and modern aesthetics ● Developed and executed marketing initiatives, including location-based social media filters for events, to engage audiences and build community around the brand ● Oversaw budgets, contractors, and timelines, balancing creativity with operational constraints to successfully launch multiple collections ● Gained hands-on experience in business strategy, project management, and team leadership, expanding expertise beyond design and web execution ### Product Design Technologist @ Doximity Jan 2022 – Jan 2022 | San Francisco Bay Area ● Brought on to bridge product design and frontend engineering, leveraging prior experience to help align design intent with implementation during a period of team growth ● Partnered with design and engineering to refine product details and improve user workflows, focusing on clarity, usability, and overall experience quality ● Contributed to the evolution of the product by identifying opportunities to streamline interactions and strengthen consistency across the interface ● Supported the transition from a legacy Ruby on Rails application to a modern Vue.js architecture, helping translate existing experiences into a more scalable frontend system ● Worked across Ruby on Rails and Vue.js environments to deliver improvements while maintaining continuity during the migration ### UX Developer @ Twitch Jan 2017 – Jan 2021 | San Francisco Bay Area ● Played a key role on the Creative Services Marketing team, managing and maintaining 40+ websites and resources, enabling multiple teams to publish content efficiently without technical expertise ● Developed scalable website workflows using Jekyll and the Cloud Cannon CMS, crafting tailored experiences for legal, software engineering, and product teams ● Built flexible systems for about pages, development documentation, blogs, TwitchCon pages, and other marketing platforms, empowering teams to maintain and update content independently ● Designed and implemented an email toolset and workflow for the growth team, supporting dynamic, data-driven content while ensuring mobile responsiveness, accessibility, and compatibility with email client constraints ● Partnered with cross-functional teams to streamline publishing processes, improve clarity and usability, and drive measurable engagement with content reaching millions of users globally ● Introduced systematic approaches to content management and workflow that increased efficiency, reduced reliance on technical intervention, and enabled consistent branding across campaigns ### Product Engineer/Front-End Developer @ ZURB Jan 2012 – Jan 2017 | United States ● Managed multiple apps and marketing/educational websites through iterative design and development cycles, ensuring high-quality delivery and consistent user experiences ● Supported designers and clients in product prototyping, ideation, and implementation for major brands, including McAfee, JC Penney, Men’s Wearhouse, and Plantronics, bridging design vision and frontend execution ● Led research and development for Foundation for Emails v1, creating a comprehensive email pattern library extensively tested across major email clients ● Transformed the library into a widely recognized open-source project, fostering collaboration with Campaign Monitor and establishing ZURB as a thought leader in email design ● Contributed to educational content and tutorials recognized by email authorities including Litmus, Web Designer Depot, and CSS Tricks, helping designers and developers adopt best practices ### Front-End Engineer Contractor @ ZURB Jan 2012 – Jan 2012 | Campbell, Ca ● Transitioned from design to frontend, rapidly building proficiency in HTML, CSS, and the Foundation Framework ● Supported in-house projects and marketing websites, helping the company scale its influence within the design community ● Collaborated closely with designers to translate visual concepts into functional, responsive web experiences ### Design Intern X2 @ ZURB Jan 2011 – Jan 2012 | Campbell, Ca ● Contributed to multiple internal platforms and resources designed to educate and inspire design teams, applying lessons learned from ZURB’s extensive experience ● Participated in iterative design processes, collaborating with senior designers to refine layouts, interactions, and content across marketing and educational websites ● Helped translate ZURB’s design knowledge into accessible resources, supporting the growth of the broader design community ### Design Intern @ Thud Rumble, Ltd. Jan 2010 – Jan 2011 ● Supported web and marketing design initiatives for Thud Rumble, a global brand founded by influential turntablist Richard “DJ Qbert” Quitevis, helping elevate the company’s online presence and creative assets ● Designed graphic elements for web, social, and campaign materials that aligned with brand identity and resonated with a worldwide audience of music and culture enthusiasts ● Created visual prototypes to support upcoming product releases, improving clarity of concept and helping the team iterate on physical product ideas ### Lead Ramp Technician @ Menzies Aviation Jan 2007 – Jan 2008 | San Jose, CA ● Supervised a team of ramp technicians, ensuring safe, efficient handling of aircraft, cargo, and ground operations ● Maintained strict adherence to safety protocols, mitigating risk in a fast-paced airport environment ● Coordinated scheduling and task assignments to meet tight timelines while supporting operational efficiency ● Provided high-quality customer service by assisting with aircraft handling and logistics, ensuring smooth operations for airline clients ● Implemented process improvements and solutions to enhance workflow and team performance ## Education ### Associate of Arts and Sciences (AAS) in Web Design & Interactive Media Art Institute of Silicon Valley ### Abraham Lincoln High School ## Contact & Social - LinkedIn: https://linkedin.com/in/hellapixels - Portfolio: https://adlr.framer.website/ --- Source: https://flows.cv/arthurd JSON Resume: https://flows.cv/arthurd/resume.json Last updated: 2026-04-13