Leading Brand and Creative teams in the evolution of our brand identity, web experiences, and product design. And having fun creating marketing/advertising campaigns and events.

Hired as the first Group Creative Director for NVIDIA’s Enterprise AI offerings, I led creative direction, design, and team management across campaigns, product launches, and events spanning generative AI, accelerated computing, data center, HPC, metaverse, digital twins, self-driving cars, and robotics. I guided the creative strategy and execution for every data center GPU, CPU, DPU, and Auto/Robotics architecture launch (including Blackwell and Rubin) as well as all Enterprise hardware and software launches, including DGX, HGX, MGX, Spectrum, Quantum, Inference, and Quantum Computing. I also led the creative and art direction of 3D renders and animations that brought complex Enterprise datacenter products to life. AI played a key role in my creative process, and I oversaw the global creative direction of CEO Jensen Huang's GTC keynotes, including the innovative “Kitchen Keynotes” during the COVID lockdown, while building scalable production workflows and managing hundreds of assets. I directed high-profile events like hand-delivering DGX-1 systems to Elon Musk and Ilya Sutskever at OpenAI (a moment that helped catalyze the beginnings of ChatGPT), Fei-Fei Li at Stanford, and Mass General Hospital. Mentoring was central to my work, contributing to NVIDIA’s official mentoring program each year to support and grow creative and marketing talent.

I led the Creative Services team to deliver marketing campaigns, events, and brand experiences. My team and I spearheaded a brand identity redesign to align with NetApp’s evolving business strategy and culture, launching it globally within 12 months and training over 4,000 employees and creative partners in just two months. We built a unified design system (including new photography, icon libraries, digital templates, and social media standards) and redesigned NetApp.com through a data-driven, iterative process in only three months. We drove creative execution for major initiatives such as global campaigns, product launches, and events, achieving a 2x–4x performance lift on emails and landing pages, including the company's top-performing page that slashed lead capture costs from $400+ to $35. We also reimagined partner marketing assets, workspace design, and merchandise programs, even designing NetApp’s first on-campus merchandise store. By redefining team roles, investing in skill development, and streamlining operations with cloud-based tools, my team became a strategic creative partner, successfully executing over 2,000 projects annually.

I led the evolution of the company’s brand identity system (including the design of the current Cisco logo), aligning brand strategy with business goals to create cohesive design systems across all media. I directed global advertising and marketing campaigns for enterprise, public sector, and consumer audiences, and led the redesign of the channel partner ecosystem to simplify logos, assets, and programs. Managing a team of art directors and photography directors, I ensured consistent brand experiences across software, hardware, and marketing. I was also a mentor, guiding Cisco employees in brand and design careers, and frequently shared best practices through workshops, conferences, and university engagements to help others build impactful, strategy-led creative work.

Redefined UC Extension Graphic Design Principles for the Web classes based on proven web design, development, and branding practices. Instructed students in effective use of design principles, color, typography, layout, and imagery to create appealing and usable Web sites. Effectively taught design critique and concept presentation skills to students, many of whom had little to no design background.