In charge of app design for a food intelligence platform from 0–1, featuring the world's largest food database. Leading UX/UI design for mobile-first application with barcode scanning, ingredient analysis, and personalized WISEscore system with stored and ultra personalization to help users make informed food choices. Platform supports organizations including the National Cancer Society and other health-focused institutions. Built comprehensive design system and component library for iOS and Android app, enabling faster development cycles.

Accelerated prototyping by connecting Figma designs to Figma MCP to output React apps, enabling live design iteration and rapid prototyping. Leveraged AI and data-driven design approaches to inform prototyping decisions and validate user experience patterns. Created intuitive user flows for onboarding, food scanning, preference management, and rating systems to improve user engagement and retention.

Shockproof (2024 — Present) — Led brand creation and marketing site design from 0–1; increased site conversion by 3x through research-driven UX and mobile-first responsive design

Crogl (2025) — Designed and developed UI and marketing site UX for AI-driven SOC platform; created intuitive threat investigation workflows to improve analyst efficiency; helped land $20+ million venture funding deal

TransUnion (2017) — Designed secure dashboard experience for identity monitoring product; enhanced user trust and engagement through clear data visualization and intuitive navigation

Hathway (2017) — Delivered mobile-first UX frameworks for retail and CPG clients; accelerated client project delivery through reusable design patterns and responsive components

Teri Pace Home (2017) — Defined brand direction and visual identity; established cohesive brand system across all touchpoints

Prezi (2016) — Optimized email marketing campaigns through A/B testing and user research; improved open rates and engagement metrics

CampaignStars (2014-2016) — Advisor; built MVP workflow for collaborative content marketing platform; enabled team collaboration features that reduced content creation time

HealthFlex (2014-2019) — Designed, developed, and maintained full-stack HIPAA-compliant patient and staff marketing site; improved accessibility and SEO performance, resulting in award-winning health service platform

Designed and helped develop B2C web app and B2B admin call center app from 0–1 while guiding offshore teams. Built and maintained end-to-end design systems that increased design/dev velocity by 30%+, added white-labeling functionality to attract new B2B customers, and improved retention by 3–9% MoM. Collaborated directly with investors, 3rd party advisors on product-market fit and roadmap. Exited November 2025.

Designed the LLM AI-driven messaging window — the highest volume messaging channel, with over 1 Billion users — design, functionality, accessibility, and performance and built a new version that embodies product catalogs, comparisons, payments, appointment scheduling, etc, and increases the efficiency of our development. It appeals to brands and is more user-centric, mitigating the risk of adoption by validating with brands, prototyping, testing, iterating, conducting a thorough competitive analysis, and matching to our personas. The new experiences bring to light new features and functionalities that are an important part of consumers' digital care and shopping experience. They are coupled with a visual builder that allows quick dev-free updates and deployments.

Wrote company-wide strategies for usability and design predicated on the pragmatic product development lifecycle then educated through group sessions by putting together decks and docs detailing crucial priorities for each respective strategy and putting them into action across the many globally distributed teams. Through the global adoption process, I was able to budget for a usability testing tool and helped many teams validate their work with brands and consumers before development saving resources and gaining value.

Managed the design system overhaul to line up with the new company brand and UX goals. Currently working on minimizing the number of components and getting buy-in from global designers and developers and their teams for the adoption of a new system and updating existing components to align across all products for a consistent and efficient experience.

Designed the brand and consumer native and web scheduling/appointment/date picker feature and the virtual background feature within video calls that are functionalities of the messaging window.

Attained persona needs/wants/frustrations through prototypes, usability tests, interviews, competitive analysis, and research; using this knowledge to develop a compelling and differentiated roadmap/product features while determining the implication of tech, market, & segmented ROI goals and trends growing DAU by 15% reducing churn by 50%!

Managed multiple designers and created various product designs by defining, motivating, and conveying a vision of usability criteria for the product; presented convincingly to C-level, and influenced the engineering team to effectively implement the desired solution while promoting company values and culture through the orgs.

Coordinated activities for the design and cross-functional teams; mentored UX and UI designers, engineers, and marketers. Networked with contacts outside my own area of expertise through meetups, webinars, courses, and conferences.