# Arthur Krupsky > Full-Stack Experience Designer + Developer + Researcher Location: San Carlos, California, United States Profile: https://flows.cv/arthurkrupsky πŸ‘©β€πŸ’» Led and contributed to the strategy of product design, collaborating closely with cross-functional teams to align design initiatives with business goals. πŸš— Drove the ideation, prototyping, and refinement of various products, ensuring they met the highest standards of usability, functionality, and visual appeal. πŸ‘¨β€πŸŽ¨ Fostered a design-centric culture within organizations, inspiring and mentoring design teams to deliver outstanding, user-focused solutions. 🎨 Ensured a consistent design language and branding across suites of products, maintaining a cohesive and recognizable user experience. πŸ† Championed usability and accessibility principles, conducted research, and utilized metrics to inform. 🀝 Collaborated with product managers, engineers, and other stakeholders to align design efforts with overall product strategy and business objectives. βš™οΈ Established and refined design processes, adapting them to scale with growth. Continuously seeking opportunities for improvement and innovation. πŸ§‘β€πŸ« Provided leadership and mentorship to teams, fostering a collaborative and creative work environment cross-functionally. πŸ—‚ Have proven experience in product design, with a track record of delivering successful products. πŸ“Œ Possess exceptional skills in UX/UI design, product thinking, and a strong portfolio showcasing my contributions to impactful, user-focused designs. 🚍 Ability to think strategically about design and articulate the rationale behind design decisions, experience in contributing to product strategy discussions. πŸ“Š Have experience applying user research, usability testing, and data-driven insights to drive design decisions. 🦾 Have strong prototyping abilities and experience creating interactive prototypes. ## Work Experience ### Principal Product Designer @ WISEcode Jan 2025 – Present | California, United States In charge of app design for a food intelligence platform from 0–1, featuring the world's largest food database. Leading UX/UI design for mobile-first application with barcode scanning, ingredient analysis, and personalized WISEscore system with stored and ultra personalization to help users make informed food choices. Platform supports organizations including the National Cancer Society and other health-focused institutions. Built comprehensive design system and component library for iOS and Android app, enabling faster development cycles. Accelerated prototyping by connecting Figma designs to Figma MCP to output React apps, enabling live design iteration and rapid prototyping. Leveraged AI and data-driven design approaches to inform prototyping decisions and validate user experience patterns. Created intuitive user flows for onboarding, food scanning, preference management, and rating systems to improve user engagement and retention. ### Founder | Experience Designer + Developer | Contractor @ Defining AK Jan 2008 – Present | California, United States Shockproof (2024 β€” Present) β€” Led brand creation and marketing site design from 0–1; increased site conversion by 3x through research-driven UX and mobile-first responsive design Crogl (2025) β€” Designed and developed UI and marketing site UX for AI-driven SOC platform; created intuitive threat investigation workflows to improve analyst efficiency; helped land $20+ million venture funding deal TransUnion (2017) β€” Designed secure dashboard experience for identity monitoring product; enhanced user trust and engagement through clear data visualization and intuitive navigation Hathway (2017) β€” Delivered mobile-first UX frameworks for retail and CPG clients; accelerated client project delivery through reusable design patterns and responsive components Teri Pace Home (2017) β€” Defined brand direction and visual identity; established cohesive brand system across all touchpoints Prezi (2016) β€” Optimized email marketing campaigns through A/B testing and user research; improved open rates and engagement metrics CampaignStars (2014-2016) β€” Advisor; built MVP workflow for collaborative content marketing platform; enabled team collaboration features that reduced content creation time HealthFlex (2014-2019) β€” Designed, developed, and maintained full-stack HIPAA-compliant patient and staff marketing site; improved accessibility and SEO performance, resulting in award-winning health service platform ### Head of UX | Co-Founder @ CarMagic Jan 2022 – Jan 2025 | San Francisco Bay Area Designed and helped develop B2C web app and B2B admin call center app from 0–1 while guiding offshore teams. Built and maintained end-to-end design systems that increased design/dev velocity by 30%+, added white-labeling functionality to attract new B2B customers, and improved retention by 3–9% MoM. Collaborated directly with investors, 3rd party advisors on product-market fit and roadmap. Exited November 2025. ### Principal UX / UI Designer and Researcher @ LivePerson Jan 2021 – Jan 2022 | New York, United States Designed the LLM AI-driven messaging window β€” the highest volume messaging channel, with over 1 Billion users β€” design, functionality, accessibility, and performance and built a new version that embodies product catalogs, comparisons, payments, appointment scheduling, etc, and increases the efficiency of our development. It appeals to brands and is more user-centric, mitigating the risk of adoption by validating with brands, prototyping, testing, iterating, conducting a thorough competitive analysis, and matching to our personas. The new experiences bring to light new features and functionalities that are an important part of consumers' digital care and shopping experience. They are coupled with a visual builder that allows quick dev-free updates and deployments. Wrote company-wide strategies for usability and design predicated on the pragmatic product development lifecycle then educated through group sessions by putting together decks and docs detailing crucial priorities for each respective strategy and putting them into action across the many globally distributed teams. Through the global adoption process, I was able to budget for a usability testing tool and helped many teams validate their work with brands and consumers before development saving resources and gaining value. Managed the design system overhaul to line up with the new company brand and UX goals. Currently working on minimizing the number of components and getting buy-in from global designers and developers and their teams for the adoption of a new system and updating existing components to align across all products for a consistent and efficient experience. Designed the brand and consumer native and web scheduling/appointment/date picker feature and the virtual background feature within video calls that are functionalities of the messaging window. ### User Experience Design Manager and Researcher @ EasyPost Jan 2019 – Jan 2021 | San Francisco Attained persona needs/wants/frustrations through prototypes, usability tests, interviews, competitive analysis, and research; using this knowledge to develop a compelling and differentiated roadmap/product features while determining the implication of tech, market, & segmented ROI goals and trends growing DAU by 15% reducing churn by 50%! Managed multiple designers and created various product designs by defining, motivating, and conveying a vision of usability criteria for the product; presented convincingly to C-level, and influenced the engineering team to effectively implement the desired solution while promoting company values and culture through the orgs. Coordinated activities for the design and cross-functional teams; mentored UX and UI designers, engineers, and marketers. Networked with contacts outside my own area of expertise through meetups, webinars, courses, and conferences. ### Senior User Experience Engineer @ EasyPost Jan 2018 – Jan 2019 | San Francisco Architecting engineering and fulfillment compliant internal and external shipment/inventory warehouse workflows for desktop and mobile users based on usability studies, data analysis and competitive research. Rapidly designing a scalable visual language and pattern to drive and convert users, collect the right data and maintain a simple barrier-free user experience. ### User Experience Architect @ AppDynamics Jan 2017 – Jan 2018 | San Francisco Architected the primary education offerings in newly implemented SumTotal LMS to reflect a user experience based on a subscription self-serve model from logged-out search experience to logged-in course consumption; including browsing, pricing and shopping cart interactions. ### User Interface Developer | User Experience Designer and Researcher @ AppDynamics Jan 2016 – Jan 2017 | San Francisco Led and delivered knowledge management concepts, recommendations and solutions to a variety of internal and external enterprise audience, adding significant value to a creative product/portfolio or business problem-solving project Designed, developed and produced the University logged-out experience tying together a 3rd party LMS and the corpsite to produce 40+ pages of unique content contributing up to 8% of overall site traffic with conversion rates ranging from 30% - 60%/SERP Architected the University courseware sitemap and user experience, focusing on data-driven search and marketing analytics as the backbone to drive traffic and conversions to courseware consumption. Designed and produced enterprise technical courseware hosted by managed 3rd party LMS's ### User Experience Advisor @ Campaign Stars Jan 2015 – Jan 2017 | San Francisco Designed initial logged-in experience for first-ever Content for Marketing as a Service (CMAAS) for new user sign up, project workflow, progression management, team gathering β€” all value is quantified & gamified by giving and gathering persistent content feedback. ### Creative Director @ eDriving (Previously DriversEd.com) Jan 2014 – Jan 2015 | Oakland, CA Previous employer DriversEd.com and primary competitor iDriveSafely merged to form eDriving LLC., the position remained unchanged. ### Creative Director | User Experience Designer | User Interface Designer @ DriversEd.com Jan 2012 – Jan 2014 | Oakland, CA Created a user-centric design system that solved complex development and user interactions. Executed various qualitative and quantitative research methods such as experimental design, surveys, ethnographic field research, in-depth interviews, usability testing, and heuristic evaluations Directed, mentored and grew three international 4-7 person bilingual design and development teams in shipping of 100+ Android & iOS apps, dozens of unique state-specific products and marketing content architecture Spearheaded the brand redesign and architectural redevelopment of the logged-in and logged-out user experience and interface based on user driven data of a 17+ year old #2 nationwide drivers ed provider taken in 25+ states by over six million users across all devices. Site traffic grew 25%, lowering bounce rate down to 40%, increasing session duration up to 70% and conversions by 1.9% over 2 years Executed web and mobile app UI and UX design with a keen eye for detail and consistency while keeping in mind the overall usability and socioeconomics of the user across various national products ### Senior UX Designer | IX Designer @ DriversEd.com Jan 2009 – Jan 2012 | Oakland, CA Started and grew an in-house and international creative/development teams, defining project scope, goals, deliverables, and branding direction to successfully execute marketing, site interaction and app development while meeting extremely tight deadlines on multiple large-scale projects simultaneously Designed multi-product static, animated, interactive, and 3D online training courseware that included javascript micro-games, interactive videos, and how-to gif animations Instrumental in developing a site transition plan, leading creative and development of landing pages and secure form elements for site redesign and upgrading to a new platform while simultaneously maintaining existing and new urls Designed iOS and Android apps focused on online drivers education, road safety awareness and communication; a first for the industry then, top-rated in the iTunes Store Conducted heuristic evaluations, focus groups and A/B and multivariate usability tests utilizing high organic site traffic ### Junior Art Director @ wayfindersf Jan 2005 – Jan 2007 | San Francisco Built brand-compliant wireframes and storyboards for production and development of print and digital media; including sites, ad banners, brochures & pamphlets, posters, car wraps, direct mail, and emails. Created print mechanicals and led multi-medium print production press checks Designed successful landing page, email, and print campaigns for Neopost, the largest postage-meter company outside the U.S., as an introduction to the U.S. market; Presto’s, a company that connects your loved ones; as well as various Wells Fargo direct mail, informational charts and brochures for all branches on the West Coast ### Creative Coordinator @ Goodby Silverstein & Partners Jan 2004 – Jan 2005 | San Francisco ## Education ### Extension in Creative Direction Miami Ad School ### Extension Course in Identity Design ArtCenter College of Design ### Bachelor of Arts (B.A.) in Visual Communication | HCI (Human-computer Interaction) in Major in Visual Communication, Minor in Interior Design, Minor in Technical and Professional Writing San Francisco State University ## Contact & Social - LinkedIn: https://linkedin.com/in/arthurkrupsky - Portfolio: https://definingak.com --- Source: https://flows.cv/arthurkrupsky JSON Resume: https://flows.cv/arthurkrupsky/resume.json Last updated: 2026-04-13