Defined the global brand vision for 81 million learners and 75,000 instructors across 160 countries. I directed a multidisciplinary creative team and mentored leads to build a high-performing team. Partnering closely with Product and Engineering, I aligned our brand identity directly with the core product experience, leading 360° campaigns that delivered a seamless journey for 17,000 enterprise customers to drove global growth.

Developed global design guidelines and scalable visual systems across social, email, affiliate, and video channels. Managed a team of full-time and freelance designers, successfully bridging the gap between high-level brand strategy and tactical, day-to-day design execution.

Directed the visual design for core brand initiatives and global campaigns. Transitioned into project oversight, guiding the creative output for international markets to ensure visual consistency, high-quality typography, and strong brand architecture across all digital touch points.

• Design Ads for Marketing campaigns for Facebook, Pinterest, Twitter & GDN. Static graphics and cinemagraphs.

• Design interactive materials for instructors & students.

• Design visuals for the events that the brand sponsors

• Create art assets for international market. (Japan, Germany, Spain, France, Portugal & Brazil)

End-to-End Product Design. Developed brand identities and marketing ecosystems for multiple products within the online retail space. Led the building and iterative testing of product prototypes to ensure seamless user journeys and high-conversion UI layouts.