Phoenix, Arizona, United States
At Roomiehub, a startup connecting roommates and managing daily housing activities, I lead design initiatives, collaborating with development and marketing to create an engaging, user-centric experience for Gen Z and Gen Alpha users.
Responsibilities:
1. Led the design team in creating Roomiehub’s design framework, utilizing Figma and an atomic design system approach to build a scalable, visually harmonious product architecture.
2. Developing and implementing a comprehensive design system, establishing consistent visual language across interfaces, and optimizing for accessibility and inclusivity through multi-variant screens.
3. Enhanced the app’s visual and functional appeal by strategically using color theory, design tokenization, and variant applications to ensure adaptability and continuity across updates.
4. Built UI for new AI-driven Icebreaker features, crafting initial engagement flows based on user insights from targeted Gen Z and student community surveys.
5. Collaborated with cross-functional teams in a fast-paced startup environment, ensuring design alignment with both product goals and marketing strategies to drive user engagement and retention.