Branch Metrics specialized in transforming how brands and users interact across digital platforms. Our mobile measurement and deep linking solutions are trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution for over 75,000 mobile apps and many of the world's largest brands.

In my tenure here, I focused a lot on consolidating all the data procured by branch into a single data lake. By combining all the different sources we are able to conceptualize and visualize the data around Account health, customer success/acquisition rates, sales metrics, MMP, and much more!

Abiomed is a leading provider of groundbreaking medical technology that provides circulatory and oxygenation support. During my tenure here, we focused on developing insights that enable decision making around treatments to improve patient outcomes, and expansion to new hospitals and territories. We use market trends and device usage to help plan and execute an improved global business growth strategy - allowing Abiomed leadership and clinician teams to expand in territories that need this product the most. A lot of the KPIs I built there helped analyze patient progress used to advance new device development and hit program targets.

I was a part of the Commercial Brand Partnerships Team where I was instrumental in providing in-depth analysis to identify areas of risk and opportunities for the Mobile Advertisement sales team.

Measurable outcomes include:

+10% revenue growth in Direct US and Rest of World (ROW - Europe and Asia) market sales

+12% advertisement inventory growth across the globe

+Automated Reporting (Language used: Python)

+Advertisement Integration

Worked with clients to map out their existing Business Processes and providing system-based solutions - increasing efficiency and reduce operating costs. Supported other teams in generating and analyzing custom reports and dashboards for management and various business unit personnel to provide detail information on key performance indicators.