I have successfully designed and led innovative wellness experiences that resonate globally.

• Developed and executed programs that blend movement, meditation, and relaxation, enhancing participant engagement.

• Fostered interdisciplinary collaborations, resulting in improved user experiences through continuous feedback integration.

• Utilized AI technologies to create compelling promotional content, increasing event recognition in diverse markets.

• Conducting collaborative workshops to enhance team creativity and generate new product (MVP) ideas

• Implementing AI techniques to optimize workflows, leading to measurable improvements in process efficiency.

• Designing social media strategy to elevate brand engagement and visibility

• B2B Website Product Ownership/Management

• Salesforce based website front end management

• Workshops facilitation, documentation, reporting

• User stories / requirements / acceptance criteria / creative comps

• UAT / SIT / QA

• 3P technical support partners relationship management: Jira tickets creation, prioritization, support, weekly stand up meeting facilitation

• Lead 3P Payment Solution integration (frontend and marketing) until its completion

• Marketing strategy, insights, campaign development

• Jira project migration from one Jira instance to another

• Overseas team support and management

• Cybersource fraud cases manual review

Platforms and Tools:

Salesforce e-commerce B2B, Salesforce Order Management, Shopify, Sailthru, Cybersource, PayPal, Lucidchart, Figma, Google Chrome DevTools Console, Google Analytics, Salsify, Jira, Trello, Microsoft 360

• Conducted in-depth market research to develop a strategic marketing plan aimed at enhancing the company's social media presence and optimizing the user experience on the website

• Presented concise and insightful reports on marketing and UX performance to the CEO, demonstrating expertise in data analysis and communication

• Collaborated with the web developer to suggest and implement changes that resulted in the improvement of the website's search ranking, climbing from page 4 to page 1 on Google search results

• Contributed to the LIFE3 Educate program by researching the latest industry trends and requirements for User Experience Research, demonstrating a passion for staying up-to-date in the field

• Designed and developed the chatbot dialogue using IBM Watson Assistant, improving the communication between clients interested in hiring a UX Researcher

• Designed and developed user-friendly onboarding and customer account for a new platform

• Conducted in-depth UX research including user Interviews, user testing, user-categorization questionnaire, competitor analysis, marketing research, data analysis/visualization, affinity mapping, personas and user journey reports

• Created MoSCoW prioritization/analyses for the future product improvement and development

Tools and Platforms: Figma, Notion, Excel, Mirro, Google Forms, Slack

• Implemented effective SEO strategies and tactics that resulted in significant growth in website traffic, surpassing the 200% increase target

• Optimized Social Media strategy for greater reach and impact

• Produced a product explanation video to increase brand awareness/engagement

• Redesigned the Information Architecture of the WordPress based website to accurately represent the organization’s services and mission to attract target customers

• Developed marketing plan to promote products and services, and to raise brand and mission awareness

• Cultivated nuance, sensitivity, and intercultural care while working in a cross-cultural environment