# Aryana Apanaska > Product Owner | CSPO - Certified Scrum Product Owner | COOP Captain ‘26 Location: New York, New York, United States Profile: https://flows.cv/aryana I specialize in driving product development from concept to launch, expertly guiding cross-functional teams through workshops, requirements gathering, and design execution. Recently, I led an eCommerce platform enhancement, optimizing the user journey and implementing streamlined payment processes that significantly boosted engagement and profitability. With a strong foundation in UX design and data analytics, I build user-centered, data-driven products that align with business goals and deliver impactful results. A balanced perspective is key to my approach, and I find value in fostering a healthy work-life balance as a Dharma Yoga Teacher and lifelong learner. ## Work Experience ### International Wellness Experience Design & Product Lead @ Freelance Jan 2019 – Present | United States and International I have successfully designed and led innovative wellness experiences that resonate globally. • Developed and executed programs that blend movement, meditation, and relaxation, enhancing participant engagement. • Fostered interdisciplinary collaborations, resulting in improved user experiences through continuous feedback integration. • Utilized AI technologies to create compelling promotional content, increasing event recognition in diverse markets. ### Product Consultant / Facilitator @ LIFE3 Jan 2025 – Jan 2025 | New York, New York, United States • Conducting collaborative workshops to enhance team creativity and generate new product (MVP) ideas • Implementing AI techniques to optimize workflows, leading to measurable improvements in process efficiency. • Designing social media strategy to elevate brand engagement and visibility ### Business Analyst / Product Owner @ Melissa & Doug, LLC Jan 2021 – Jan 2023 | United States - B2B Website Product Ownership/Management - Salesforce based website front end management - Workshops facilitation, documentation, reporting - User stories / requirements / acceptance criteria / creative comps - UAT / SIT / QA - 3P technical support partners relationship management: Jira tickets creation, prioritization, support, weekly stand up meeting facilitation - Lead 3P Payment Solution integration (frontend and marketing) until its completion - Marketing strategy, insights, campaign development - Jira project migration from one Jira instance to another - Overseas team support and management - Cybersource fraud cases manual review Platforms and Tools: Salesforce e-commerce B2B, Salesforce Order Management, Shopify, Sailthru, Cybersource, PayPal, Lucidchart, Figma, Google Chrome DevTools Console, Google Analytics, Salsify, Jira, Trello, Microsoft 360 ### Product Consultant @ LIFE3 Jan 2021 – Jan 2021 | New York, New York, United States - Conducted in-depth market research to develop a strategic marketing plan aimed at enhancing the company's social media presence and optimizing the user experience on the website - Presented concise and insightful reports on marketing and UX performance to the CEO, demonstrating expertise in data analysis and communication - Collaborated with the web developer to suggest and implement changes that resulted in the improvement of the website's search ranking, climbing from page 4 to page 1 on Google search results - Contributed to the LIFE3 Educate program by researching the latest industry trends and requirements for User Experience Research, demonstrating a passion for staying up-to-date in the field - Designed and developed the chatbot dialogue using IBM Watson Assistant, improving the communication between clients interested in hiring a UX Researcher ### User Experience Designer (UX) / Information Architect @ Vous Parlez Communications Jan 2020 – Jan 2020 | Washington DC-Baltimore Area - Designed and developed user-friendly onboarding and customer account for a new platform - Conducted in-depth UX research including user Interviews, user testing, user-categorization questionnaire, competitor analysis, marketing research, data analysis/visualization, affinity mapping, personas and user journey reports - Created MoSCoW prioritization/analyses for the future product improvement and development Tools and Platforms: Figma, Notion, Excel, Mirro, Google Forms, Slack ### Marketing and Product @ constructionguide.com Jan 2019 – Jan 2019 | New York, New York, United States - Implemented effective SEO strategies and tactics that resulted in significant growth in website traffic, surpassing the 200% increase target - Optimized Social Media strategy for greater reach and impact - Produced a product explanation video to increase brand awareness/engagement ### Marketing and Product Intern @ Butterflies NGO Jan 2019 – Jan 2019 | New Delhi, Delhi, India - Redesigned the Information Architecture of the WordPress based website to accurately represent the organization’s services and mission to attract target customers - Developed marketing plan to promote products and services, and to raise brand and mission awareness - Cultivated nuance, sensitivity, and intercultural care while working in a cross-cultural environment ## Education ### Master of Science - MS in Marketing Analytics Zicklin School of Business ### Bachelor's degree in Psychology Hunter College ### CUNY Techworks UX Design Immersive Program in User Experience (UX) Design The City University of New York ### Data Analytics track (C129) in Data Analytics COOP Careers Fellowship ### Associate of Arts - AA in Liberal Arts and Sciences, General Studies and Humanities Kingsborough Community College ## Contact & Social - LinkedIn: https://linkedin.com/in/aryana-apanaska-pm --- Source: https://flows.cv/aryana JSON Resume: https://flows.cv/aryana/resume.json Last updated: 2026-02-23