I am a UX-UI designer from Rhode Island School of Design and National Institute of Design. Also, an engineer. I am a generalist i.e. I do everything. User research, Feature Design, UI, Visual Design, Prototyping. I've designed for Web, mobile and wearables so far. No matter what the tech is, I get things done.

Experience

2018 — NowUnknownProduct Design, Development and Business

2018 — Now

San Francisco Bay Area

Providing design services to execs(CEOs only) and startups..

Services:

Regular UX-UI services

Design review/feedback/second-opinion and improved iterations

UX Research, and product+business+marketing strategy

Innovations (Features and products)

Hire and Manage Design/PM/Engineering team

2016 — 2017HavnFounder

2016 — 2017

San Francisco Bay Area

Havn is a dating app with STI verification. In addition to tinder like match-making feature, it allows users to easily access and privately share STI test results with their partner in order to have safer/informed sex. STI test results are directly fetched from hospital or physician, hence can't be forged.

www.havn.co

www.ashkashah.com/neatclub.html

2015 — 2016CrowdMedLead User Experience Designer

2015 — 2016

San Francisco Bay Area

CrowdMed is a website crowdsourcing medical diagnosis and treatment solutions. Backed by YC, NEA, Greylocks, Kholsa and SV. I was there for the forth year of the company. My role was focused on cleaning up 3 years' design debt and improving metrics.

Conducted product/heuristic analysis to nail down gaps existing between user expectations and product functionality

Conducted qualitative research to list down pain points

Analyzed impact of UXUI bugs on metrics

Set out strategy to fix all the pain points and redesign the product/website

Started redesign sprint along with fixing existing platform

Improved features' functionality, UI and & visual Design

Tracked feature performance and performed A/B testing

Designed Monetization/Sales features and doubled paid customers

2012 — 2013Visteon CorporationInteraction Designer at Innovation Studio

2012 — 2013

Pune, India

Worked on Tata and Mahindra in-car audio systems. Tata is India's largest automobile company and Mahindra is India's largest SUV manufacturing company. Worked on wide range (High to low tech) audio systems.

Optimized Information architectures for better usability

Heuristic analysis of the audio systems

Derived long list of driving scenarios

Redesigned interface controls and used visual design to enhance usability

Bridged design team with engineering, product management and client facing teams

Education

2013 — 2015

Rhode Island School of Design

Master of Fine Arts (MFA)

2013 — 2015

2009 — 2012

National Institute of Design

PGDPD

2009 — 2012

2005 — 2012

G H Patel College of Engineering & Technology

BE

2005 — 2012