# Asaad Mahmood

> Founder, The Small Square | Building Halal Accounts — Complete ERP Solution for Muslim Businesses

Location: Karāchi, Sindh, Pakistan
Profile: https://flows.cv/asaad

I'm the founder of The Small Square, a 20-person design and development agency in Pakistan. We partner with Series A and B SaaS companies to design and build their products—web platforms, mobile apps, and everything in between.

I bring 10 years of experience from Mattermost, where I was the first designer on the team. I've seen the company grow from early stage to where they are today, shaping their platform's UX/UI and helping them win the PACE Award from the U.S. Air Force and the 2022 TrustRadius Best of Award.

What we offer:
• Full-stack product design and development 
• Mobile apps (iOS/Android, React Native) 
• Web applications (frontend + backend) 
• Design systems and UX research

Why companies work with us:
• We work like an embedded team, not a typical agency 
• Fast, reliable execution (we ship weekly) 
• Deep understanding of SaaS product development 
• Full technical capability (design + development in-house)

We've helped SaaS companies ship features faster, rebuild their products from the ground up, and scale their design systems. Our team has worked on platforms like Mattermost and Focalboard (featured on Product Hunt, winner of the FOSS Award).

Looking to partner with Series A/B SaaS companies who need a reliable team to execute on product work while their internal team focuses on strategy.

Book a call: https://cal.com/thesmallsquare/15min

## Work Experience
### Founder @ The Small Square
Jan 2021 – Present | Karāchi, Sindh, Pakistan

### Senior UX Designer @ Mattermost
Jan 2021 – Present

### Community Maintainer @ Mattermost
Jan 2020 – Present
MFE Community Maintainer reviews front-of-front-end pull requests for Mattermost projects to advise on, coach regarding, or implement changes on HTML/CSS/React/ReactJS/other front-end frameworks for semantic and layout improvements as part of the review cycle.

### UI, UX Designer and Frontend Developer @ Mattermost
Jan 2015 – Jan 2020 | Remote
- UX Designer for Toolkit & Integrations team, and some Apps Team & mobile app design
- UI development (CSS/HTML on some pull requests, bug fixes) 
- Ensuring our product follows our “fast, obvious, forgiving” design principles, through:
- Providing high impact feedback in design reviews
- Identifying UX defects and existing usability issues in the product, and recommending improvements 
- Participating in customer research to understand requirements and validate designs 
- Recommending updates to design guidelines and processes
- Mentoring and training others on the team to develop their UX skills

### Strategic & Technical Advisor @ Intelry Inc.
Jan 2019 – Present | Remote

### Senior UX Designer @ VehicleHistory.com
Jan 2020 – Jan 2021 | Remote
- Help determine the user experience for our digital product. 
- Acute self-awareness and deep empathy for both the goals of our users and our business. 
- Improving user engagement.
- Innovate on new site features
- Constantly push to simplify and enhance how users are able to access vehicle research data is your day-to-day. 
- Own areas of work from design through to completion, collaborate with our internal engineering team, and be directly involved in evaluating feedback from real users to continuously perfect our product.

### Senior Designer and Frontend Developer @ Tam Development LLC
Jan 2013 – Jan 2018 | Remote
- Work on the design for various challenges and awards.
- Work on the frontend for various challenges and awards.
- Work with primarily RTL (Arabic) based content
- Design and work on the frontend for the Tam.sa website
- Work with internal stakeholders and developers to get various challenges and events up and running
- Ongoing maintenance of various events and challenges

### Web UI/UX Designer @ PeterGaretyPublishing
Jan 2013 – Jan 2015 | Remote
- Work on wireframe and UI Design for various Wordpress themes and plugins
- Work on the frontend for various custom themes and plugins
- Create new website for PeterGaretyPublishing
- Create marketing pages for various products

### Visual Designer @ DevFactory
Jan 2012 – Jan 2013 | Remote
Working on the UI and UX of multiple sass softwares.

### Web and Graphic Designer @ Core Technologies
Jan 2012 – Jan 2012 | Suite #2 205 - Business Centre, 19-1-A, Block 6, PECHS, Karachi
Designing and developing websites.


## Education
### Bachelors in Communication and Design
Habib University


## Contact & Social
- LinkedIn: https://linkedin.com/in/asaadmahmood
- Portfolio: http://asaadmahmood.com/
- Portfolio: https://www.upwork.com/o/profiles/users/_~01c75d8eb324427b12/

---
Source: https://flows.cv/asaad
JSON Resume: https://flows.cv/asaad/resume.json
Last updated: 2026-03-31