# Asad Ghori

> Senior Director, Global Affluent Consumer Solutions & Experiences

Location: United States, United States
Profile: https://flows.cv/asadghori

Management consultant advising banks and financial services organizations on performance improvement initiatives focused on global operational efficiency, customer experience, payments transformation, direct marketing, contact center strategy, sales & service and marketing effectiveness. Extensive experience in managing and consulting on global operations.

Specialties: Management Consulting, Global Banking, Marketing Strategy, CRM, Sales & Service Operating Model design, Customer Analytics, Customer Segmentation, Customer Experience transformation, Multi-channel Sales and Marketing, Database Marketing

## Work Experience
### Senior Director, Global Affluent Consumer Solutions & Experiences @ Visa
Jan 2024 – Present | San Francisco, California, United States
Driving the vision and execution for Visa's brand and differentiators in the affluent space, developing new consumer value propositions and experiences across the globe across affluent and UHNW segments

### Senior Director, Loyalty & Consumer Engagement, Central Europe Middle East & Africa @ Visa
Jan 2022 – Jan 2024 | Dubai, United Arab Emirates

### Senior Director, Head of Credit Product Solutions, Central Europe Middle East & Africa @ Visa
Jan 2019 – Jan 2022 | Dubai, United Arab Emirates

### Senior Director, Visa Consulting & Analytics @ Visa
Jan 2018 – Jan 2019 | Dubai, United Arab Emirates

### Director, Visa Consulting & Analytics @ Visa
Jan 2014 – Jan 2018 | Dubai, UAE

### Manager, Customer Practice, Financial Services Advisory @ Ernst & Young
Jan 2012 – Jan 2014 | 5 Times Square, New York, USA
Developing and implementing customer and channel strategies that produce financial results and operational efficiency for our global clients. Projects include operating model design, contact center operations and transformation, customer analytics, customer experience design, sales force effectiveness, CRM strategy and requirements.

### Senior Manager, Sales & Service Design, International Banking @ Scotiabank
Jan 2009 – Jan 2012
Developing sales and service strategies to maximize sales results through the design and development of effective sales practices customized to the delivery channel, product, customer and market segmentation.

### Senior Manager, Direct Marketing, International Banking @ Scotiabank
Jan 2007 – Jan 2009
Responsible for the strategic planning, development, production, implementation and execution of customer contact and direct marketing initiatives across International Banking

### Manager, Database Marketing, International Banking @ Scotiabank
Jan 2005 – Jan 2007

### Analyst Database Marketing @ Sprint
Jan 2003 – Jan 2005

### Database Production @ Cornerstone
Jan 2000 – Jan 2003

### Research Intern, Unicef Turkey office @ UNICEF
Jan 1999 – Jan 2000


## Education
### Bachelors in Economics
Royal Holloway, University of London

### ASA

### Beaconhouse


## Contact & Social
- LinkedIn: https://linkedin.com/in/asad-ghori-2263301

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Source: https://flows.cv/asadghori
JSON Resume: https://flows.cv/asadghori/resume.json
Last updated: 2026-04-13