Created and lead the design for 3 major B2B2C products, including a redesign for a flagship product. Researched and surveyed new user-bases. Established UX and a new cross-product design language. Developed and Instilled a continuously-documented component library. Worked tightly with developers on implementing frontends. Assisted and consulted on products, branding and marketing. Gave talks and presentations at international conferences abroad, and in Israel.

Designed an entire custom backoffice interface for managing a complex white-label, B2B product. Protoyped UX for the company's main webapp, including its transition to handheld access. Designed multitude templates and imagery to accommodate hundreds of client-branded custom implementations. Redesigned the entire web presence of the startup and its product, including email communications, ad banners. Created a massive stock of interactive vector maps of venues and stadiums.

Digital hand-drawn animation and illustration, motion graphics for idents and credit rolls, books and web illustration, catalog and poster print design.