# Asaf Agranat

> Making sense digitally

Location: Netherlands, Netherlands
Profile: https://flows.cv/asafagranat

With 14 years of designing web experiences, I can confidently say that I thrive on creating solutions that genuinely connect with users and solve real-world problems. My passion lies in bridging the gap between user needs and business strategy. I believe in leading the entire design process, from uncovering key insights to delivering exceptional products that seamlessly blend form and function. I love collaborative environments where I get to apply my expertise in research, interaction design, visual design and prototyping to craft experiences that drive business growth, lasting impact and user delight.

## Work Experience
### Principal Product Designer @ Intuit
Jan 2023 – Jan 2025 | Petah Tikva, Center District, Israel

### Lead Product Designer @ Ex Libris
Jan 2015 – Jan 2021 | Jerusalem Area, Israel
Created and lead the design for 3 major B2B2C products, including a redesign for a flagship product. Researched and surveyed new user-bases. Established UX and a new cross-product design language. Developed and Instilled a continuously-documented component library. Worked tightly with developers on implementing frontends. Assisted and consulted on products, branding and marketing. Gave talks and presentations at international conferences abroad, and in Israel.

### Lead UI Designer @ TicketIQ (formerly TiqIQ)
Jan 2012 – Jan 2015 | Tel Aviv Area, Israel
Designed an entire custom backoffice interface for managing a complex white-label, B2B product. Protoyped UX for the company's main webapp, including its transition to handheld access. Designed multitude templates and imagery to accommodate hundreds of client-branded custom implementations. Redesigned the entire web presence of the startup and its product, including email communications, ad banners. Created a massive stock of interactive vector maps of venues and stadiums.

### Animator / Motion Designer / Illustrator @ Unknown
Jan 2005 – Jan 2011 | London / Tel Aviv
Digital hand-drawn animation and illustration, motion graphics for idents and credit rolls, books and web illustration, catalog and poster print design.


## Education
### BA(Hons) in Animation, Visual Communicaiton
Edinburgh College of Art


## Contact & Social
- LinkedIn: https://linkedin.com/in/asaf-agranat
- Portfolio: http://asafagranat.com

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Source: https://flows.cv/asafagranat
JSON Resume: https://flows.cv/asafagranat/resume.json
Last updated: 2026-03-31