# Asha Latha Amara

> AI-driven Product Manager - Enterprise SaaS

Location: San Jose, California, United States
Profile: https://flows.cv/ashalathaamara

I design and ship enterprise SaaS products that make complex systems feel simple.

At Celona, I lead product & design for Celona Orchestrator, helping large enterprises manage private 4G/5G networks. I led an end-to-end redesign (resulting in onboarding ↓ ~35%, support tickets ↓ ~25%) and wove AI into the experience with Orion AI-Ops, enabling predictive insights and faster troubleshooting (~40% time savings).

I’m an AI-driven product designer who uses the right tools to iterate quickly and effectively: tools like Dovetail, Magic Patterns, Figma Make, Bolt, Replit, and V0 by Vercel to turn weeks of concepting into days of customer-validated learning. 

My superpower is systems thinking + storytelling: I translate field realities into scalable workflows, align execs and engineers with clear narratives and demos, and keep the roadmap grounded in real customer behavior—not just theory.

## Work Experience
### Product Manager @ Rafay
Jan 2025 – Present | Sunnyvale, California, United States

### UX Lead & Product Manager @ Celona
Jan 2021 – Jan 2025 | Campbell, California, United States
Lead product & design for Celona Orchestrator, the SaaS platform powering private 4G/5G networks for Fortune 500 enterprises.

Sole designer supporting 20+ engineers; driving redesigns that cut onboarding time ~35% and reduced support tickets ~25%.

Leverage AI-driven research, prototyping, and testing (Dovetail, Magic Patterns, Figma Make, Bolt, Replit, V0 by Vercel) to shrink design cycles from weeks to days.

Wove AI into the experience with Orion AI-Ops, adding predictive insights and task-based RCA that shortened troubleshooting by ~40%.

### Founding UX Designer @ Key Solutions USA
Jan 2019 – Jan 2021 | Fremont, California
Established the UX function from day one, serving as the sole designer for the team.

Owned the full design pipeline—research, flows, wireframes, prototypes, and usability testing.

Partnered with PMs and engineers in Agile delivery, influencing roadmap priorities and ensuring scalable, user-centric solutions.

### UX Design Intern @ Key Solutions USA
Jan 2018 – Jan 2019 | Fremont, California

### UX Design Intern @ NVIDIA
Jan 2018 – Jan 2018 | Santa Clara, CA
Contributed to the NVIDIA App (successor to GeForce Experience), focusing on ShadowPlay recording and optimization features.

Researched gamer workflows through ethnographic studies and surveys, informing UX improvements.

Prototyped and validated new features with real users to guide product direction.

### Software Engineer Intern @ Cisco
Jan 2017 – Jan 2017 | San Jose, CA
Automated a testing framework for large-scale switch topologies using Python and YAML.

Strengthened system-level design and automation skills through requirements gathering and architecture design.

Collaborated with engineers to improve efficiency and coverage of network test environments.


## Education
### Master’s Degree in Computer Engineering
Santa Clara University

### Bachelor of Technology (B.Tech.) in Engineering
BV Raju Institute of Technology (BVRIT)


## Contact & Social
- LinkedIn: https://linkedin.com/in/asha-latha-amara

---
Source: https://flows.cv/ashalathaamara
JSON Resume: https://flows.cv/ashalathaamara/resume.json
Last updated: 2026-04-13