• Owned product design for an accounting practice management software. Collaborated with research and product teams to identify user needs and prioritize features.

• Designed features and enhancements to add efficiency gains for our users, driving their shift to becoming strategic advisors for their customers.

• Made data driven design decisions based on quantitative analytics data and qualitative research insights.

• Identified UX improvements by benchmarking against industry standards.

• Served as a hybrid of UX researcher and designer.

• Conducted contextual interviews, competitive analyses and usability tests to design an online life insurance application helping a traditional provider innovate and remain competitive in the market.

• Helped a startup find market fit through customer research and created high fidelity designs for a data management tool for furniture retailers.

Volunteered at a non-profit in Cape Town, South Africa to conduct UX research to understand the information gap between potential clients and the organization. Designed marketing material that helped create awareness among donors.

Was funded by the University of Michigan as a Global Information Engagement Program (GIEP) fellow.