Work with several clients from early-stage startup to well-established fashion retail company strategizing business opportunities and direction, prioritizing product features and defining design solutions.

Designed end to end product experience of Marketing Mix Modeling and Brand Lift for Ads Measurement. (Projects are under NDA)

* Led and provided design strategies for Castlight Health mobile app, projects included mobile app redesign and Action End User Recommendation Framework.

* Improved data mapping workflow significantly via redesigning internal tools.

* Led the redesign of Target iPad app included Guest Account Management, Target List and My Stores to drive up app discoverability and user engagement.