# Ashley Seto

> Staff Product Designer, Design Systems

Profile: https://flows.cv/ashley

I make a killer raspberry white-chocolate, oreo-crusted cheesecake (you know your mouth is watering), and I love fluffy white kittens, cosplay, and video games. Portfolio: http://www.ashleyseto.com/

## Work Experience
### Staff Product Designer, Design Systems @ Samsara
Jan 2025 – Invalid Date | San Francisco, United States
Driving the development of the Samsara FX design system, directing engineers and designers to establish components, foundations, and a scalable roadmap

### Staff Product Manager, Design Systems @ Samsara
Jan 2024 – Jan 2025 | San Francisco, United States
Led the design system team to define the product vision, establishing adoption metrics and goals

### Lead Product Designer, Accounts Center @ Meta
Jan 2023 – Jan 2024 | San Francisco, United States
Defined and designed core components and consistent patterns across 20+ product teams

### Lead Product Designer, Facebook Design System @ Meta
Jan 2021 – Jan 2023 | San Francisco, United States
Creating visual language for Facebook app, defining core components and patterns

### Lead Product Designer @ Pinterest
Jan 2020 – Jan 2021 | San Francisco, United States
Leading new component creation, roadmap, documentation, scoping, and prioritization

### Senior Product Designer @ Twitter
Jan 2017 – Jan 2020 | San Francisco, United States
Managed the business design system Feather, led ad creation flow on ads.twitter.com

### Senior User Experience Designer @ CM Capital Management, LLC
Jan 2016 – Jan 2017 | San Francisco, United States
Executed visual design for responsive redesign of Hyundai Capital America

### Independent Design Consultant @ Freelance
Jan 2016 – Jan 2016 | San Francisco, United States
Worked on projects for Sequoia and NBCUniversal

### UX/UI Designer @ POSSIBLE
Jan 2013 – Jan 2016 | Seattle, United States
Worked on PlayStation 4 console interface, designed REI.com responsive redesign

### Junior Designer (Contract) @ The Refinery Creative
Jan 2012 – Jan 2013 | Los Angeles, United States


## Education
### Bachelor
Northeastern University
Jan 2006 – Jan 2011


## Contact & Social
- Linkedin: https://linkedin.com/in/ashleyseto
- Portfolio: https://www.ashleyseto.com/
- Email: mailto:ashley@placeholder.flows.cv

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Source: https://flows.cv/ashley
JSON Resume: https://flows.cv/ashley/resume.json
Last updated: 2026-01-30