Leading the strategy and design execution within the Amazon Devices group, overseeing a Product Design team responsible for all customer shopping experiences for Amazon's proprietary devices (Kindles, Fire TV, Echo, etc...) in the areas of upsell, bundling, subscription (including Alexa+), and trade-in.

Led the product design vision, execution, and iteration using design thinking methodologies for WW's new Digital 360 membership plan. The product achieved 70k signups within 2 months of launch (485k by March 2022), ~70 NPS for engaged members, 84% satisfaction, and was voted "best for building habits" in Good Housekeeping's 2022 Fitness Awards.

Led design strategy, vision, & execution at eBay Classifieds Emerging Markets Group, contributing to 300% growth for the B2C real estate product from 2017-2018, +28% lead ratio, -22% bounce rate, and a seller NPS of 59.

UX leader with deep e-commerce subject matter expertise in driving conversion rates and establishing digital flagship experiences for premium brands; including Levis, Steve Madden, The North Face, Make Up For Ever, Michael's, World Kitchen, Shaklee, Bare Minerals, Oakley, Clorox Brands (Brita, Fresh Step, Pine-Sol), and more...

As Sr. UX Designer at Fluid, I was in charge of executing UX Design deliverables, such as wireframes, prototypes, functional specifications, taxonomy, heuristics, mentoring junior designers, managing small projects, and working with the Design, Tech and Project management teams to craft superior customer experiences.