# Ashley Auld-Fisher > UX Design Manager at Amazon Location: Alameda, California, United States Profile: https://flows.cv/ashleyauldfisher With over 16 years of experience as a UX designer and leader, I use data-driven customer insights to lead the design strategy, vision, and execution of modern and intuitive B2C and B2B product experiences with... + A proven track record of growing & mentoring high functioning design teams. + A leadership philosophy that values user-centric design practices, extreme ownership, accountability, transparency, and empathy. + High standards for delivering exceptional quality, craftsmanship, usability, & processes. + Exceptional communication & storytelling skills to drive decision making and consensus at all levels of influence across the organization. + The ability to move through areas of ambiguity, define the problems to solve, create strategy and vision, and lead through every stage of execution. + Exceptional people skills, able to build cross-functional collaborative relationships that leverage combined strengths to lead teams to success across the business. I have deep domain expertise in the areas of E-commerce (11 years), Real Estate buyer and seller journeys (3 years), and Health & Wellness consumer experiences to drive behavior change (2 years). ## Work Experience ### UX Design Manager @ Amazon Jan 2022 – Present | San Francisco Bay Area Leading the strategy and design execution within the Amazon Devices group, overseeing a Product Design team responsible for all customer shopping experiences for Amazon's proprietary devices (Kindles, Fire TV, Echo, etc...) in the areas of upsell, bundling, subscription (including Alexa+), and trade-in. ### Senior Product Design Manager @ WW (formerly Weight Watchers) Jan 2020 – Jan 2022 | San Francisco Bay Area Led the product design vision, execution, and iteration using design thinking methodologies for WW's new Digital 360 membership plan. The product achieved 70k signups within 2 months of launch (485k by March 2022), ~70 NPS for engaged members, 84% satisfaction, and was voted "best for building habits" in Good Housekeeping's 2022 Fitness Awards. ### User Experience Design Manager @ eBay Jan 2016 – Jan 2020 | San Francisco Bay Area Led design strategy, vision, & execution at eBay Classifieds Emerging Markets Group, contributing to 300% growth for the B2C real estate product from 2017-2018, +28% lead ratio, -22% bounce rate, and a seller NPS of 59. ### Director of Experience Design @ Fluid Jan 2012 – Jan 2016 UX leader with deep e-commerce subject matter expertise in driving conversion rates and establishing digital flagship experiences for premium brands; including Levis, Steve Madden, The North Face, Make Up For Ever, Michael's, World Kitchen, Shaklee, Bare Minerals, Oakley, Clorox Brands (Brita, Fresh Step, Pine-Sol), and more... ### Sr. UX Designer @ Fluid Jan 2010 – Jan 2012 | San Francisco Bay Area As Sr. UX Designer at Fluid, I was in charge of executing UX Design deliverables, such as wireframes, prototypes, functional specifications, taxonomy, heuristics, mentoring junior designers, managing small projects, and working with the Design, Tech and Project management teams to craft superior customer experiences. ### UX Designer @ Fluid Jan 2008 – Jan 2010 | San Francisco Bay Area As an entry level UX Designer, I created UX Design Deliverables, such as wireframes, prototypes, taxonomy, and product specifications. I worked closely with senior design team and Design team leaders to craft exceptional customer experiences in the field of ecommerce. ### Web Designer @ Cyworld Inc Jan 2006 – Jan 2008 ### Freelance Graphic Designer @ Cuban Council Jan 2007 – Jan 2007 ## Education ### Bachelor of Arts - BA in Animation Rhode Island School of Design ### Strategic Design Leadership Second Wave Dive ## Contact & Social - LinkedIn: https://linkedin.com/in/ashleyauld - Portfolio: https://ashley-arts.com --- Source: https://flows.cv/ashleyauldfisher JSON Resume: https://flows.cv/ashleyauldfisher/resume.json Last updated: 2026-04-13