Partnering with cross-functional teams to launch and improve web and app features related to our customers’ browsing experience.

Creating wireframes, interactive mockups, user flows, site maps, and concept diagrams rooted in user needs, business goals, and technical requirements.

Growing URBN’s internal design system across web and app.

Translated conceptual ideas into digestible journey maps, personas, and storyboards; designed low to high-fidelity wireframes and flows for usability studies and participatory design sessions.

Led end-to-end design and implementation of a short-form story sharing website for teachers and students, increasing community connection through remote learning.

Delivered design artifacts such as conceptual models, wireframes, mockups, and prototypes.

Designed an onboarding process and portal for key stakeholders, defining the design system and key features of the product; presented designs to client, supporting with customer research.

Collaborated with clients (including the City of Philadelphia and Spruce Street Harbor Park) to define project goals and meet stakeholder needs.

Built and executed research plan, including conducting studies, analyzing primary research, and generating understandable and actionable recommendations; designed prototypes, personas, and journey maps based on user research, ensuring smooth client handoff.