# Ashley Bernard

> Senior Product Designer at URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)

Location: San Francisco, California, United States
Profile: https://flows.cv/ashleybernard

www.ashleybernard.com

## Work Experience
### Senior Product Designer @ URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)
Jan 2023 – Present

### User Experience Designer @ URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)
Jan 2021 – Jan 2023
Partnering with cross-functional teams to launch and improve  web and app features related to our customers’ browsing experience. 
Creating wireframes, interactive mockups, user flows, site maps, and concept diagrams rooted in user needs, business goals, and technical requirements.
Growing URBN’s internal design system across web and app.

### User Experience Designer @ June Jordan School for Equity
Jan 2020 – Jan 2020 | San Francisco Bay Area
Translated conceptual ideas into digestible journey maps, personas, and storyboards; designed low to high-fidelity wireframes and flows for usability studies and participatory design sessions.
Led end-to-end design and implementation of  a short-form story sharing website for teachers and students, increasing community connection through remote learning.

### Product Designer @ Sustainable Ocean Alliance
Jan 2019 – Jan 2019 | San Francisco Bay Area
Delivered design artifacts such as conceptual models, wireframes, mockups, and prototypes.
Designed an onboarding process and portal for key stakeholders, defining the design system and key features of the product; presented designs to client, supporting with customer research.

### User Experience Strategist @ Onyx Valley
Jan 2018 – Jan 2019 | Greater Philadelphia Area
Collaborated with clients (including the City of Philadelphia and Spruce Street Harbor Park) to define project goals and meet stakeholder needs. 
Built and executed research plan, including conducting studies, analyzing primary research, and generating understandable and actionable recommendations; designed prototypes, personas, and journey maps based on user research, ensuring smooth client handoff.

### User Experience Researcher @ EY-Intuitive
Jan 2016 – Jan 2017 | Greater Philadelphia Area
Recorded and analyzed qualitative data in usability studies, recommending strategic website and software design changes.
Collaborated with cross-functional team throughout process of building and shipping mobile application; conducted competitive/comparative analyses to recommend features and functionality.


## Education
### Master's degree in Interaction Design
California College of the Arts

### Bachelor of Science in Business Administration in Marketing, Management Information Systems
Drexel University


## Contact & Social
- LinkedIn: https://linkedin.com/in/abb64
- Portfolio: https://www.ashleybernard.com
- Portfolio: https://medium.com/@ashleybrianna75

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Source: https://flows.cv/ashleybernard
JSON Resume: https://flows.cv/ashleybernard/resume.json
Last updated: 2026-04-13