# Ashley Ding > Designer | Digital Content Specialist Location: United States, United States Profile: https://flows.cv/ashleyding I am a Designer and Digital Strategist working at the dynamic intersections between design, media, and storytelling. I love finding insights into complex problems and using my visual skills and creative abilities to express them to the world. https://www.ashding.com/ ## Work Experience ### Digital Content Specialist @ Green Room Communications Jan 2021 – Jan 2023 ### Digital Health Specialist (Senior Account Executive) @ Edelman Jan 2021 – Jan 2021 | Greater New York City Area - Delivered a 30-minute speech about the rise of anti-Asian hate crimes and the need for solidarity to 400+ employees across US Edelman offices with Professor Russell Jeung, a founder of Stop AAPI Hate. - Spearheaded company communications and awareness events for Edelman’s NY office as one of 6 steering committee members in a national Asian-American employee resource network - Built, execute, and scaled monthly social editorial calendars and omnichannel digital communication programs on budgets of $10K-$4M for global healthcare clients - Developed weekly consumer research reports for various clients to identify white space opportunities and provide strategic recommendations for business planning - Regularly monitored and delivered analytics reports for paid media campaigns; built dashboards on various analytics platforms to track/optimize performance KPIs ### Jr. Digital Health Specialist (Account Executive) @ Edelman Jan 2020 – Jan 2021 | New York, New York, United States Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. We develop powerful ideas and tell magnetic stories that move at the speed of news, make an immediate impact, transform culture and spark movements. ### Design Consultant @ Rockman Et Al Jan 2017 – Jan 2020 | San Francisco Bay Area I currently create graphic and presentation designs for researchers at Rockman Et Al as a design consultant. I was previously the Research Intern and assisted on multiple education research projects from March to May 2017. Rockman et al is an innovative research, evaluation, and consulting company that specializes in examining critical issues in formal and informal education. We provide relevant and timely information to help our clients make decisions and inform funders. ### Design Fellow @ Scoop Technologies, Inc. Jan 2019 – Jan 2019 | San Francisco Bay Area ### Visual Designer @ Driver Jan 2018 – Jan 2018 | San Francisco Bay Area Driver, Inc. officially closed in October 2018. During my time at Driver, I designed UX/UI and branding material for the primary web application, internal tools, and all patient-facing communication. This involved simplifying the complex cancer treatment matching process in a compelling, user-friendly way. Driver was a healthcare consumer technology company building a treatment access platform for cancer patients. ### Content Marketing Design Intern @ Ancestry Jan 2017 – Jan 2017 | San Francisco Bay Area In my 4 month summer internship at Ancestry, I worked closely with the Content Marketing Manager to develop creative materials that attract and convert audiences via social media. I strengthened my visual and written communication skills through producing ad copy, blog content, and compelling imagery for the content marketing blog. This role also gave me the versatility to collaborate cross-functionally with media buyers, search engine optimization, and creative teams to support international marketing campaigns (e.g. DNA Day and Father's Day Sale). Ancestry is the global leader in family history and consumer genomics, harnessing a powerful combination of information, science, and technology to develop new experiences to help everyone, everywhere discover the story of what led to them. ### Product Design Consultant @ Berkeley Innovation Jan 2017 – Jan 2017 During my time at Berkeley Innovation, I conducted user research for consulting client (JustInvest) through interviews, surveys, and questionnaires, consulted with the marketing manager to identify a market group and optimize new customer experience, and also created UI / UX design for the company website with high-fidelity prototypes of the website interface. Berkeley Innovation (BI) is UC Berkeley's student-run, human-centered design consultancy. Established in 2003, our mission is to be the center of human-centered design through education, practice, and thought leadership. We're a collection of thinkers, makers, tinkerers, and doers from a wide range of disciplines but with a shared love for design innovation. ### Graphic Designer @ Innovative Design Jan 2016 – Jan 2017 - Created official logos, posters, and other branding materials for various organizations and businesses. - Actively corresponded with clients to plan and deliver final designs. - Refined Adobe Photoshop, Illustrator, and InDesign skills. ### Graphic Design and Multimedia Intern @ UC Berkeley: Recreational Sports Marketing Group Jan 2016 – Jan 2016 - Created 30+ graphic designs for department website info graphics, cover photos, posters, and T-shirt - Co-founded the Humans of Recreational Sports social media campaign that features interviews of university employees and students; Interviewed and photographed 24 participants, wrote and published feature articles to all major social media channels on a weekly basic, and attracted an average of 7,000 views and interactions per post. - Performed user research through tracking and analyzing social media engagements. - Assisted in the redesign of official website by performing quality control on page contents. ### Admissions Experience Assistant @ UC Berkeley School of Information Jan 2015 – Jan 2016 - Managed frontline communication with 200+ prospective Masters students, PhD candidates, and visiting scholars by providing direct guidance via email and phone to aid through the complete student acquisition cycle. - Drove application numbers for three graduate programs through brand development and expanding networks. - Provided comprehensive onboarding support by communicating and coordinating with students, faculty, and staff. - Responsible for inputting data to Salesforce, tracking current student records, and executing administrative duties. ## Education ### B.A. in Media Studies and Human Centered Design University of California, Berkeley ### Graphic Design / Urban Design DIS - Study Abroad ## Contact & Social - LinkedIn: https://linkedin.com/in/ashley-ding - Portfolio: https://www.ashding.com/ --- Source: https://flows.cv/ashleyding JSON Resume: https://flows.cv/ashleyding/resume.json Last updated: 2026-03-25