• Directed and mentored junior to mid-level designers in crafting Chime's brand identity and marketing collateral and overseeing projects across cross-functional teams and departments.
• Conceptualized and crafted engaging visual marketing materials to highlight Chime's banking features, differentiating them from competitors in the banking and fintech sectors.
• Executed performance marketing strategies, leveraging weekly A/B testing in social media-sponsored advertisements to drive a quarterly uplift in user enrollments and direct deposits, resulting in an 11% increase in CVR and CTR.
• Spearheaded brand development initiatives to refine brand aesthetics and elevate brand recognition.
• Developed functional templates across various Adobe programs, empowering designers to expedite production processes efficiently.
• Produced in-house illustrations for both in-app product features and outward-facing marketing materials.
• Contributed to product development by designing artwork for credit and debit cards, reaching a wide user base of Chime customers nationwide.