• Led design for Guess Your Spend, a flagship end-of-year interactive experience that turned personal spending data into a playful, insight-driven game. The experience drove 30K clicks in 3 days, 22K completed plays, and sparked positive member conversation and praise across Monarch’s community channels.

• Evolving Monarch’s design system, scaling components and patterns to improve product consistency, design quality, and cross-team velocity for designers and engineers.

• Partnered closely with the Growth team on rapid experimentation, contributing design leadership to initiatives focused on member acquisition and retention through data-informed product decisions.

• Lead designer creating Reactions within messaging platform, lead visual Q&A process and managed source files

• Managed and documented Airbnb's Design System (DLS) for consistent maintenance and optimization.

• Maintain design working files and templates to optimize internal creative workflows.

• Spearheaded iconography's design, development, and upkeep to enhance visual representation across platforms.

• Provide consultation to experience designers, focusing on iconography and imagery to elevate visual storytelling.

• Initiated and orchestrated an onboarding procedure and presentation tailored for incoming designers within the organization.

• Led design initiatives for Airbnb's Airfinity + Diversity Group (ERG) Asians@, driving inclusivity and representation within the company.

• Collaborated with the Brand Design team to execute creative projects entailing diverse design elements at scale.

• Generated localized deliverables across multiple languages for expansive campaigns.

• Developed Figma components and templates to streamline internal creative processes and enhance productivity.

• Directed and mentored junior to mid-level designers in crafting Chime's brand identity and marketing collateral and overseeing projects across cross-functional teams and departments.

• Conceptualized and crafted engaging visual marketing materials to highlight Chime's banking features, differentiating them from competitors in the banking and fintech sectors.

• Executed performance marketing strategies, leveraging weekly A/B testing in social media-sponsored advertisements to drive a quarterly uplift in user enrollments and direct deposits, resulting in an 11% increase in CVR and CTR.

• Spearheaded brand development initiatives to refine brand aesthetics and elevate brand recognition.

• Developed functional templates across various Adobe programs, empowering designers to expedite production processes efficiently.

• Produced in-house illustrations for both in-app product features and outward-facing marketing materials.

• Contributed to product development by designing artwork for credit and debit cards, reaching a wide user base of Chime customers nationwide.

• Supervising team projects and ensuring coherence across designs and deliverables.

• Playing a pivotal role as a designer in developing innovative brand campaign designs.

• Methodically documenting creative systems and processes to streamline workflows and foster efficiency.

• Upholding brand consistency across all projects executed by the creative team.