# Ashley Gaunt-Seo > Staff Product Designer at Monarch Money (ex: Airbnb, Chime and Crunchyroll) Location: Oakland, California, United States Profile: https://flows.cv/ashleygauntseo I am a designer, illustrator and a fine artist at heart. My philosophy in design is that less is more, and being able to communicate visually without having to explain much is key in my book. Within my work, simplicity and minimalism are what I find essential. Utilizing my skills in illustration, graphic design and fine arts, I am able to open more possibilities with my creations. ## Work Experience ### Staff Product Designer - Design System @ Monarch Money Jan 2025 – Present | United States • Led design for Guess Your Spend, a flagship end-of-year interactive experience that turned personal spending data into a playful, insight-driven game. The experience drove 30K clicks in 3 days, 22K completed plays, and sparked positive member conversation and praise across Monarch’s community channels. • Evolving Monarch’s design system, scaling components and patterns to improve product consistency, design quality, and cross-team velocity for designers and engineers. • Partnered closely with the Growth team on rapid experimentation, contributing design leadership to initiatives focused on member acquisition and retention through data-informed product decisions. ### Visual Designer - design systems @ Airbnb Jan 2021 – Jan 2025 | San Francisco, California, United States • Lead designer creating Reactions within messaging platform, lead visual Q&A process and managed source files • Managed and documented Airbnb's Design System (DLS) for consistent maintenance and optimization. • Maintain design working files and templates to optimize internal creative workflows. • Spearheaded iconography's design, development, and upkeep to enhance visual representation across platforms. • Provide consultation to experience designers, focusing on iconography and imagery to elevate visual storytelling. • Initiated and orchestrated an onboarding procedure and presentation tailored for incoming designers within the organization. • Led design initiatives for Airbnb's Airfinity + Diversity Group (ERG) Asians@, driving inclusivity and representation within the company. ### Production Designer @ Strava Jan 2020 – Jan 2020 | San Francisco Bay Area • Collaborated with the Brand Design team to execute creative projects entailing diverse design elements at scale. • Generated localized deliverables across multiple languages for expansive campaigns. • Developed Figma components and templates to streamline internal creative processes and enhance productivity. ### Senior Designer, Brand & Marketing @ Chime Jan 2018 – Jan 2019 | San Francisco Bay Area • Directed and mentored junior to mid-level designers in crafting Chime's brand identity and marketing collateral and overseeing projects across cross-functional teams and departments. • Conceptualized and crafted engaging visual marketing materials to highlight Chime's banking features, differentiating them from competitors in the banking and fintech sectors. • Executed performance marketing strategies, leveraging weekly A/B testing in social media-sponsored advertisements to drive a quarterly uplift in user enrollments and direct deposits, resulting in an 11% increase in CVR and CTR. • Spearheaded brand development initiatives to refine brand aesthetics and elevate brand recognition. • Developed functional templates across various Adobe programs, empowering designers to expedite production processes efficiently. • Produced in-house illustrations for both in-app product features and outward-facing marketing materials. • Contributed to product development by designing artwork for credit and debit cards, reaching a wide user base of Chime customers nationwide. ### Art Director @ Crunchyroll Jan 2017 – Jan 2018 | San Francisco Bay Area • Supervising team projects and ensuring coherence across designs and deliverables. • Playing a pivotal role as a designer in developing innovative brand campaign designs. • Methodically documenting creative systems and processes to streamline workflows and foster efficiency. • Upholding brand consistency across all projects executed by the creative team. ### Senior Graphic Designer @ Crunchyroll Jan 2015 – Jan 2017 | San Francisco Bay Area • Led team management efforts by directing designers in the development of Crunchyroll branded marketing materials and effectively managing diverse projects with proficiency. •  Crafted compelling visual marketing materials and assets to effectively promote Japanese anime titles, engaging with target audiences across diverse platforms. • Drove brand development efforts to cultivate stronger brand aesthetics and elevate brand awareness. • Produced marketing graphics and visual materials, both digital and printed, tailored to engage anime enthusiasts and broader audiences across multiple platforms. • Developed working templates across various Adobe programs, enabling designers to expedite the production process with precision and efficiency. •  Led e-commerce/Apparel design projects, creating in-house apparel and merchandise for sale at conventions, commercial stores, and promotional events. Provided in-house illustrations for marketing purposes, enhancing promotional materials and campaigns with visually captivating imagery. ### Graphic Designer @ JUST Jan 2013 – Jan 2015 | San Francisco Bay Area • Developing visual marketing materials and assets to promote Hampton Creek products. • Brand development- creating stronger brand aesthetics and brand awareness within the food community • Marketing graphic/visual material- digital and printed graphics to market to plant based foods/vegan or broader audience in various platforms. • Conventional design- worked with vendors in designing tradeshow booths for nation-wide food events • Social media graphics- illustration work specifically used to promote various products through Facebook and Twitter • Concept design- developing innovative ideas for products in various forms of sale (packaging design, marketing campaigns, tradeshow booth designs, product renderings). • Presentation designer- building presentation decks for sales, partnerships, investor engagement and basic information about Hampton Creek. ### Graphic Designer @ Synergy Direct Response Jan 2013 – Jan 2013 | Santa Ana • Direct Mail Marketing Design- developing layouts and templates for printed marketing material needed for clients • Creating better brand awareness in-house. Company needed better branding presence in direct mailing market ### Graphic Designer @ Project 7 Inc. Jan 2012 – Jan 2012 | Costa Mesa • Developing visual marketing materials and assets to promote products. • Brand development- creating stronger brand aesthetics and brand awareness within the food/non-profit community • Marketing graphic/visual material- digital and printed graphics to market to for-profit/non-profit or broader audience in various platforms. • Social media graphics- illustration work specifically used to show case various products and uplift awareness through Facebook and Twitter • Concept design- developing innovative ideas for products in various forms of sale (packaging design, marketing campaigns, tradeshow booth designs, product renderings). ### Jr. Graphic Designer @ Cherry On Top HQ Jan 2009 – Jan 2011 | Buena Park, CA • Creating compelling visual marketing materials and assets promoting Cherry on Top • Brand development- creating stronger brand aesthetics and brand awareness • Marketing graphic/visual material- digital and printed graphics to market frozen desserts in various platforms. • Social media public relations- updated all social platforms to develop engagement for products • Management- regional managed 5 corporate stores that involved hiring employees, operating each independent location, stocking product and store needs. • Admin Assistant- assisted office manager for company needs across the board • Accountant- updated financial information for all franchise and independent locations per month. Was point in contact for monthly dues • Event coordinator- point of contact for any upcoming fundraising events held at any of the 5 regional locations. • Illustration- in-house illustrations for marketing use ### Graphic Designer Intern @ FR*A: Future Rockstars of America Jan 2008 – Jan 2008 Graphic Design and Administrative Assistant ## Education ### BA in Studio Art- Graphic Design California State University, Long Beach ### High School Diploma 2006 in High school stuff Martin Luther King Jr. High School ## Contact & Social - LinkedIn: https://linkedin.com/in/ashleykseo - Portfolio: http://www.ashleyseo.com --- Source: https://flows.cv/ashleygauntseo JSON Resume: https://flows.cv/ashleygauntseo/resume.json Last updated: 2026-04-13