• Enhance and scale Hera Solutions' (B2B) web and mobile design system for Amazon Delivery Service Partners (DSPs), applying atomic design principles to create a cohesive, flexible UI framework that ensures consistency, modularity, and scalability.

• Engineer and improve UI components and user flows to improve platform efficiency, usability, and engagement, ensuring accessibility compliance and seamless interactions across web and mobile experiences.

• Refine and maintain design documentation, streamlining developer handoff with usage guidelines, component specs, and interaction behaviors, ensuring precise implementation, cross-functional alignment, and system scalability.

• Partner cross-functionally with project managers, senior designers, and Hera Solutions’ design consultant to review sprints, present design rationales, and implement feedback, ensuring alignment with business goals and user needs.

• Design a user-friendly SaaS platform in a remote agile team through research, anticipatory design, and iteration, streamlining duty drawback claims and leading to an MVP securing $200K in contracts within four weeks and featured as a demo on the Pax AI website.

• Conduct industry research and competitive analysis to identify pain points and translate user needs, guiding user flows and UI design to improve satisfaction, reduce cognitive load, and enhance market competitiveness.

• Collaborate using Agile methodologies with design partners and align with the CEO and stakeholders to iterate swiftly and ensure on-brand and seamless user experiences, contributing to timely and successful product delivery.

• Implement a comprehensive design system and UI kit to ensure visual consistency across the platform, streamline development, and optimize efficiency, leading to a successful product launch.

• Develop user flows, wireframes, and high-fidelity prototypes using a robust design system, prioritizing information architecture and interaction design while preparing a detailed handoff for seamless developer implementation.

• Execute a redesign of a B2C website to elevate user experience and boost program sign-ups by optimizing content, brand messaging, information architecture, and navigation while enhancing accessibility, reducing cognitive overload, and delivering an elegant, intuitive interface for both the client and its users.

• Perform competitive analysis of leading wellness websites, benchmarking against top competitors like Anthropologie, MindBodyGreen, Chopra, and Goop, to identify industry best practices and inform strategic design decisions.

• Create a comprehensive style guide to ensure visual consistency and strengthen brand identity, iterating design elements based on user research and client input to deliver a cohesive and accessible user experience.

• Craft wireframes and high-fidelity mockups to visualize user journeys and optimize website structures, collaborating with the client to refine designs based on user feedback, resulting in seamless and visually engaging experiences.

• Transform a cluttered platform into a modern, accessible, user-centric experience by applying design systems and best practices in usability and accessibility to improve user engagement and satisfaction.