# Ashley Hamilton

> Product Designer | NN/g Certified UX Research | Behavioral UX & Human-Centered AI

Location: San Francisco, California, United States
Profile: https://flows.cv/ashleyhamilton

I’m a UX Product Designer with a background in psychology, focused on reducing complexity through clarity, structure, and trust. I specialize in turning messy systems into intuitive, scalable experiences — grounded in mental models, behavioral patterns, and user needs. I’ve worked with early-stage startups to bring cohesion to evolving products, shaping core UX flows, prototyping end-to-end experiences, and building design systems from the ground up. These roles taught me to navigate ambiguity with calm, think holistically, and design with both users and product maturity in mind. Lately, I've been deepening my focus on behavioral design, neuro-inclusive systems, and AI-integrated UX — exploring how the psychology of trust, cognitive load, and emotional safety can shape more human-centered technologies. I'm developing frameworks that bridge psychological insight with product strategy, like the Four Pillars of Psychological Safety in AI and the theory of "Leading the Witness," which examines trust erosion in human-AI feedback loops. Before product design, I earned a Master's in Counseling Psychology and ran a private therapy practice for six years, supporting over 250 clients. This experience built my expertise in trust-building, emotional safety, and behavior-driven insight — principles that now guide my design approach. I believe responsible, human-centered AI starts with conversation, not perfection, and I'm excited to design technologies that scale with both trust and intention.

## Work Experience
### Product Designer, Hera Solutions @ Moment Studio
Jan 2025 – Present | Oakland, California, United States
- Enhance and scale Hera Solutions' (B2B) web and mobile design system for Amazon Delivery Service Partners (DSPs), applying atomic design principles to create a cohesive, flexible UI framework that ensures consistency, modularity, and scalability.
- Engineer and improve UI components and user flows to improve platform efficiency, usability, and engagement, ensuring accessibility compliance and seamless interactions across web and mobile experiences.
- Refine and maintain design documentation, streamlining developer handoff with usage guidelines, component specs, and interaction behaviors, ensuring precise implementation, cross-functional alignment, and system scalability.
- Partner cross-functionally with project managers, senior designers, and Hera Solutions’ design consultant to review sprints, present design rationales, and implement feedback, ensuring alignment with business goals and user needs.

### Product Designer @ Pax
Jan 2024 – Jan 2024 | Piedmont, California, United States
- Design a user-friendly SaaS platform in a remote agile team through research, anticipatory design, and iteration, streamlining duty drawback claims and leading to an MVP securing $200K in contracts within four weeks and featured as a demo on the Pax AI website.
- Conduct industry research and competitive analysis to identify pain points and translate user needs, guiding user flows and UI design to improve satisfaction, reduce cognitive load, and enhance market competitiveness.
- Collaborate using Agile methodologies with design partners and align with the CEO and stakeholders to iterate swiftly and ensure on-brand and seamless user experiences, contributing to timely and successful product delivery.
- Implement a comprehensive design system and UI kit to ensure visual consistency across the platform, streamline development, and optimize efficiency, leading to a successful product launch.
- Develop user flows, wireframes, and high-fidelity prototypes using a robust design system, prioritizing information architecture and interaction design while preparing a detailed handoff for seamless developer implementation.

### UX/UI Designer @ The Holistic Remedy
Jan 2024 – Jan 2024 | Piedmont, California, United States
- Execute a redesign of a B2C website to elevate user experience and boost program sign-ups by optimizing content, brand messaging, information architecture, and navigation while enhancing accessibility, reducing cognitive overload, and delivering an elegant, intuitive interface for both the client and its users.
- Perform competitive analysis of leading wellness websites, benchmarking against top competitors like Anthropologie, MindBodyGreen, Chopra, and Goop, to identify industry best practices and inform strategic design decisions.
- Create a comprehensive style guide to ensure visual consistency and strengthen brand identity, iterating design elements based on user research and client input to deliver a cohesive and accessible user experience.
- Craft wireframes and high-fidelity mockups to visualize user journeys and optimize website structures, collaborating with the client to refine designs based on user feedback, resulting in seamless and visually engaging experiences.
- Transform a cluttered platform into a modern, accessible, user-centric experience by applying design systems and best practices in usability and accessibility to improve user engagement and satisfaction.

### Experiential Therapist in Private Practice @ Ashley Hamilton Therapy
Jan 2018 – Jan 2024 | San Francisco, California, United States

### Behavioral Health Counselor, Lowell High School @ RAMS, Inc.
Jan 2015 – Jan 2018 | San Francisco Bay Area

### Marriage and Family Therapist, Intern @ StarVista
Jan 2014 – Jan 2015 | San Mateo County, California, United States


## Education
### Behavioral Design Bootcamp - In progress in Behavioral UX Design
Irrational Labs

### M.A. Counseling Psychology
The Wright Institute

### B.A. Global Economics
University of California, Santa Cruz

### University of California, Santa Cruz


## Contact & Social
- LinkedIn: https://linkedin.com/in/ashley-hamilton-27-sf
- Portfolio: https://ashleyhamilton.nolioportfolio.com/work

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Source: https://flows.cv/ashleyhamilton
JSON Resume: https://flows.cv/ashleyhamilton/resume.json
Last updated: 2026-04-13