# Ashley Ma > Principal UX Designer Location: San Francisco, California, United States Profile: https://flows.cv/ashleyma Principal UX designer and design generalist with 14+ years of broad experience in holistic strategy, visual design systems, building 0-to-1 experiences, bringing clarity to complexity, and product development across consumer products, apps, websites, and HW/SW/service ecosystems. ## Work Experience ### Staff Product Designer @ Netflix Jan 2024 – Present ### Advisor @ Chewie Labs Jan 2020 – Present | San Francisco Bay Area ### Principal UX Designer (Contract) @ Chewie Labs Jan 2022 – Jan 2024 | San Francisco Bay Area Holistic UX and visual design across app, hardware, and packaging for Mill’s 0-to-1 and second generation product experiences. ### Lead Designer @ Designit Jan 2021 – Jan 2022 | Tokyo, Japan UX design lead and project manager on a distributed team for international projects; research and strategy for alternative business models. ### Design Lead @ Google Jan 2017 – Jan 2020 | San Francisco, CA Visual design lead on AI UX, the UX team in Google Research. Collaborated with ML research teams to bring a multidisciplinary, human-first approach to advanced R&D programs, and delivered UX and product strategy for AI tools such as Coral. My team imagined and prototyped Magic Eraser; in 2021, it shipped as a key feature on Pixel 6. ### UX Lead (Rotation), Google.org @ Google Jan 2018 – Jan 2018 | San Francisco, CA Developed a structured program and process to provide design services to nonprofit grantees through Google volunteers, and worked directly with nonprofit partners. ### Senior Visual Designer @ Nest Labs Jan 2015 – Jan 2017 | Palo Alto, CA Led design on multiple cross-product feature launches across the Nest app and hardware ecosystem. ### Co-Founder @ curo Jan 2014 – Jan 2016 | Seattle, Washington, United States Co-founded a small collective of designers pushing ideas forward with a focus on inclusive medical products. ### Interaction Designer @ TEAGUE Jan 2013 – Jan 2015 | Seattle, WA Concept realization, qualitative user research, and UX/UI for future-facing consumer products for clients such as Intel Labs, Microsoft, and GE. ### Visual/UX Designer @ Variate Labs Jan 2012 – Jan 2013 | Greater Los Angeles Area ### Interaction Design Intern @ Teague Jan 2011 – Jan 2011 | Seattle, WA ### Interaction Design Intern @ Smart Design Jan 2011 – Jan 2011 ### Design Intern @ Apple Inc. Jan 2010 – Jan 2010 ### Visual Design Intern @ Empower MediaMarketing Jan 2009 – Jan 2009 ### Universal Healthcare Symbol Design Research @ Hablamos Juntos Jan 2009 – Jan 2009 ### Design Intern @ Crew Creative Advertising Jan 2009 – Jan 2009 ## Education ### Bachelor of Science (BS) in Design, Honors University of Cincinnati ## Contact & Social - LinkedIn: https://linkedin.com/in/ashleytma --- Source: https://flows.cv/ashleyma JSON Resume: https://flows.cv/ashleyma/resume.json Last updated: 2026-03-30