# Ashley Morrissey > Project Manager, Analytics Location: New York, New York, United States Profile: https://flows.cv/ashleymorrissey ## Work Experience ### Analytics Project Manager @ IBM Jan 2024 – Present | New York City Metropolitan Area • Project lead for a new Marketing Return on Investment program, integrating multi-touch attribution data science models and partnering cross-functionally to standardize a decision-making framework that enhances efficiency and effectiveness of marketing spend • Championed the rollout of IBM’s marketing experimentation program, utilizing marketing analytics and testing frameworks to drive adoption across senior leadership to deliver up to $78M in incremental revenue potential • Built and led a high-performing team of 7 analysts and launched a comprehensive marketing reporting and data training curriculum, scaling data literacy to empower 2,000+ marketers and significantly increase reporting adoption enterprise-wide ### Senior Project Lead @ IBM Jan 2023 – Jan 2024 • Drove end-to-end product management and feature development for the marketing reporting platform on a monthly release schedule, while developing and maintaining project timelines and documentation • Conducted monthly release presentations to entire marketing department, communicating the latest in marketing performance management and enabling individuals and teams to measure their success effectively ### Marketing Reporting Operations Lead @ IBM Jan 2022 – Jan 2023 | New York City Metropolitan Area • Partnered with stakeholders across MCC and CIO to identify key data inputs and validate assumptions on data operations, serving as SME for data issues and opportunity areas for improved user experience within reports ### Data Visualization and Project Lead - Central Headquarters @ IBM Jan 2019 – Jan 2022 | Greater New York City Area • Managed and launch new visualization projects globally while playing an active part in optimizing campaign performance and data-driven decisioning • Created datasets from multiple sources through collaboration with business stakeholders, engineers and marketing teams at all levels to deliver data and insights efficiently and intuitively • Collaborated with internal stakeholders on the design, deployment and ongoing enhancements of award-winning IBM Pearl product, a suite of reporting solutions ### Digital Analyst @ Disney ABC Television Group Jan 2017 – Jan 2019 | Greater New York City Area • Built new data visualization tool to report on daily delivery metrics, blending multiple data sources to communicate sales performance insights to account management team and clients • Served on task force to launch company­wide campaign visualization tool, which was implemented across ESPN, Freeform, Disney Digital Network and ABC Network • Collaborated cross-­functionally to execute team strategy shift from inventory focus to business intelligence by establishing new database access points and validating data integrity • Contributed to department financial goal of 22% annual growth ($9.5M) as a result of strategy shift • Led forecasting for local stations’ ad inventory and optimization to fulfill campaign revenue goals ### Pricing Analyst @ Walt Disney World Jan 2016 – Jan 2017 | Lake Buena Vista, FL • Managed pricing efforts through quantitative analytics for merchandise departments accounting for over $250M in annual revenue • Led pricing research, planning and execution of new revenue opportunities of up to $900K • Ensured strategies performed in line with expectations and helped grow value by $4.6M total per year through planned initiatives • Improved post-mortem time by over 50%, resulting in ability to react earlier and adjust decisions as needed ### Sales Channel Planning & Analytics Professional Intern @ Walt Disney World Jan 2015 – Jan 2015 | Orlando, Florida Area - Responsible for providing analysis and strategic recommendations for Sales Analytics and Sales Management teams -Provide assessment and feasibility recommendations of process and technology opportunities for Walt Disney World domestic and international destinations -Lead research and analytical activities within larger Sales Channel strategy projects ### Head Teaching Assistant for International Business @ University of Florida Jan 2014 – Jan 2015 • Developed organizational and leadership skills by guiding students in the understanding of course material and providing additional tutoring on subject matter • Managed class of over 2000 Warrington School of Business students through coordination with other Teacher's Assistants and Professor ### Marketing Intern @ University of Florida Jan 2014 – Jan 2014 • Developed marketing timelines in order to track and manage all marketing efforts for various programs offered. • Consulted with project managers on a weekly basis to conceptualize marketing strategies to reach students. • Managed social media accounts for the center and compose short engaging marketing blasts to local publications and relevant university email list serves. ### Marketing Analyst Intern @ Peerfit Jan 2014 – Jan 2014 | Gainesville, Florida Area • Analyzed data from online sources such as Google Analytics and TailWind to monitor trends and target new clientele • Increased engagement by 30% by developing comprehensive strategies to advance the company's digital influence ## Education ### Master's degree in International Business University of Florida Jan 2014 – Jan 2015 ### Bachelor of Business Administration (BBA) in Marketing University of Florida Jan 2010 – Jan 2014 ### Study Abroad in Paris in Business St. John's University Jan 2013 – Jan 2013 ## Contact & Social - LinkedIn: https://linkedin.com/in/ashley-morrissey --- Source: https://flows.cv/ashleymorrissey JSON Resume: https://flows.cv/ashleymorrissey/resume.json Last updated: 2026-03-29