•Own improvement of new user registration funnel from decision tree mapping, product spec through development, A/B test and analysis. Improved click to reg conversion by 25% in H1 2022
•Created product release SOP
•Implemented phone verification upon sign up to address bots. Decreased restricted user rate by 50%
•Drive organic growth through external share refactor and referral code program improvements
•Streamlined workflow with Product Design
•Provided product support to Growth Team on paid channels, primarily Facebook and Pinterest - feature testing, API updates, pixel management, product feed optimizations and campaign tracking.
•Managed iOS 14 transition for Product, Data, and Eng teams
•Product operations analysis on paid social channels
•Mobile web experience improvements
•Organic traffic projects and data analysis
•Regular utilization of Looker, Kibana, Quanta, Branch and AppsFlyer
•Project management for Growth Marketing and Growth Product Teams
