Leading a global, multidisciplinary team across product design, brand, and AI-driven creative systems, defining how WhatsApp’s product ecosystem and brand experience scale for billions of users.

Led the 0→1 branding of WhatsApp’s first AI-powered summarization feature "Private Processing”.

Defined how AI integrates into the product creative - aligning model behavior, UX, and brand to deliver useful, trustworthy, and distinctly WhatsApp experiences at global scale.

Directed end-to-end execution across design, engineering, and research, bringing AI capabilities into production with measurable impact.

Extended the feature from product to launch—driving cohesive storytelling across in-product experience and external communications to accelerate adoption.

Designed and taught a 6-credit AI-empowered product design program, enabling students to apply generative AI across research, ideation, and production workflows.

Led a global team of UX and creative professionals to unify TikTok’s Monetization design system and elevate the end-to-end experience across TikTok’s 50+ business suites and creative ads ecosystem.

Developed AI-powered creator effects in CapCut, improving activation and accelerating high-quality content production at scale.

The product design leader of the Customization and Personalization team on Pixel. Responsible for all aspects of OS customization on Android from global offices. Initiated and led the development of AI expression tools highlighted at I/O 2023.

Led the development of a 0→1 image generation capability on Pixel and Android, bringing text-to-image AI (Imagen) into consumer products.

Crafted a vision and product roadmap for customization and personalization experience, overseeing feature development of the entire product lines under the Google hardware ecosystem. The role involved bringing innovation to design, crafting multi-year strategies, and integrating the design ecosystem across Google hardware product suites. (IF Gold Statement 2022, Material You, Better Together)

Led efforts to elevate Pixel to a premium tier, overseeing efforts from the UX, Marketing, Retail, and Hardware teams.

Directed global teams in the development of Pixel Imagery, illustrations, sound UX, and brand partnerships. Fully responsible for vision settings, leadership buy-in, product development including artist engagement and production management, and marketing campaigns.

Awarded:

Shorty Social Good Awards, Google Pixel & Pride, 2020

Cannes Silver Lion for Digital Craft 2017, Pixel Google Earth Live Wallpapers

The One Show Bronze in Innovation in Digital Design 2017, Pixel Google Earth Live Wallpapers

Webby Awards Nomination in Mobile Sites And Apps 2017, Pixel Google Earth Live Wallpapers

Clio Awards Silver in Product Design 2018, Pixel Imagery system