# Ashley Park > Global Creative Director @ WhatsApp | ex-Google | Applied AI, Product & Design Systems Location: San Francisco Bay Area, United States Profile: https://flows.cv/ashleypark Empathetic design leader with 17+ years of experience shaping products at the intersection of applied AI, product, and brand—translating advanced technologies into coherent, user-centered experiences at global scale. Leads cross-functional teams across design and engineering to deliver end-to-end product quality, from concept through execution. ## Work Experience ### Global Creative Director — Product, Brand & Applied AI @ WhatsApp Jan 2024 – Present | Menlo Park, CA Leading a global, multidisciplinary team across product design, brand, and AI-driven creative systems, defining how WhatsApp’s product ecosystem and brand experience scale for billions of users. Led the 0→1 branding of WhatsApp’s first AI-powered summarization feature "Private Processing”. Defined how AI integrates into the product creative - aligning model behavior, UX, and brand to deliver useful, trustworthy, and distinctly WhatsApp experiences at global scale. Directed end-to-end execution across design, engineering, and research, bringing AI capabilities into production with measurable impact. Extended the feature from product to launch—driving cohesive storytelling across in-product experience and external communications to accelerate adoption. ### Adjunct Professor @ Florida Agricultural and Mechanical University Jan 2021 – Present Designed and taught a 6-credit AI-empowered product design program, enabling students to apply generative AI across research, ideation, and production workflows. ### Head of Design Foundation & Creative Ads, Monetization @ TikTok Jan 2023 – Jan 2024 | San Jose, CA Led a global team of UX and creative professionals to unify TikTok’s Monetization design system and elevate the end-to-end experience across TikTok’s 50+ business suites and creative ads ecosystem. Developed AI-powered creator effects in CapCut, improving activation and accelerating high-quality content production at scale. ### Head of Pixel Customization UX @ Google Jan 2020 – Jan 2023 | United States The product design leader of the Customization and Personalization team on Pixel. Responsible for all aspects of OS customization on Android from global offices. Initiated and led the development of AI expression tools highlighted at I/O 2023. Led the development of a 0→1 image generation capability on Pixel and Android, bringing text-to-image AI (Imagen) into consumer products. Crafted a vision and product roadmap for customization and personalization experience, overseeing feature development of the entire product lines under the Google hardware ecosystem. The role involved bringing innovation to design, crafting multi-year strategies, and integrating the design ecosystem across Google hardware product suites. (IF Gold Statement 2022, Material You, Better Together) ### UX Design Manager, Pixel Creative @ Google Jan 2017 – Jan 2020 | Mountain View Led efforts to elevate Pixel to a premium tier, overseeing efforts from the UX, Marketing, Retail, and Hardware teams. Directed global teams in the development of Pixel Imagery, illustrations, sound UX, and brand partnerships. Fully responsible for vision settings, leadership buy-in, product development including artist engagement and production management, and marketing campaigns. Awarded: Shorty Social Good Awards, Google Pixel & Pride, 2020 Cannes Silver Lion for Digital Craft 2017, Pixel Google Earth Live Wallpapers The One Show Bronze in Innovation in Digital Design 2017, Pixel Google Earth Live Wallpapers Webby Awards Nomination in Mobile Sites And Apps 2017, Pixel Google Earth Live Wallpapers Clio Awards Silver in Product Design 2018, Pixel Imagery system ### Senior UX Design Lead, Android @ Google Jan 2015 – Jan 2017 | Mountain View, California, United States Senior Design Lead on Android Design System and Future Android UX. Led the development of a signature experience forecasting the future of the operating system. ### Sr. UX Design Lead, Product Innovation @ Samsung Electronics America Jan 2014 – Jan 2015 | San Francisco Bay Area Designed the future of the Samsung HW and SW ecosystem. Gear Fit, incubated and developed from the Innovation Lab, won “Best Mobile Device” at Mobile World Congress. Analyzed trend to develop a multi-year strategy for product incubation, envisioning life-style changes led by innovative consumer electronics. Crafted a strong design narrative and product definition for users interfacing with new technology. ### Sr. UX Designer @ Samsung Electronics America Jan 2011 – Jan 2014 Creative Designer, GUI Design Lead [Gear App/Life Hub] Major Achievements: Gear Fit, Gear Mobile App, Galaxy Camera launch Design Lead & Management: North America Regional Line-up (Android Smartphones & Feature phones / CDMA & GSM) Main Carriers: AT&T, Verizon, Sprint, T mobile, US Cellular, Metro PCS, Bell etc. Products: Galaxy Note II, SCH-R270U, SGH-I927, SCH-R40D1, SGH-S275G, SGH-T589W, SCH-S720C etc. ### UI Designer @ Samsung Electronics Jan 2010 – Jan 2011 Crafted the vision of the next OS to integrate the eco-system across Samsung hardware product suites. GUI Framework 2010, Android Wallpaper & Background development Samsung Bada OS advertisement ### UI Designer @ Samsung Design Europe Jan 2009 – Jan 2010 MA School Project / Samsung Smart Home-Home Automation System Development ### Design Researcher @ PIPE in PIPE Jan 2008 – Jan 2009 Design research for the future of living. Focus areas: Spatial design and modular system Architecture Firm Advertisement, Product Rendering, Auto Cad ### Design Intern @ Hee Hoon Architecture & Interior Jan 2007 – Jan 2007 Design Research & Development: Kitchen Automation System, Brand Marketing ### Design Intern @ Hee Hoon Architecture & Interior Jan 2005 – Jan 2006 Design Research & Development: Kitchen Automation System, Brand Marketing ## Education ### AI-Driven Leadership: Strategy and Product Design Stanford University ### Bachelor of Arts - BA in Furniture Design and Manufacturing Hongik University ### Master of Arts - MA in Interactive Digital Media Ravensbourne University London ## Contact & Social - LinkedIn: https://linkedin.com/in/hellofromash - Website: https://www.ashleypark.io --- Source: https://flows.cv/ashleypark JSON Resume: https://flows.cv/ashleypark/resume.json Last updated: 2026-04-08